It’s Time to Tackle TikTok

October 26, 2021

With the trend of short-form video rapidly taking over social media and over 1 billion active users every month, it’s time to take a closer look at one of the most popular (and least understood) social media platforms available today: TikTok.

The Perils of Greenwashing

September 15, 2020

40 years ago, Kermit the Frog spoke the truth – it’s not easy being green. There are so many little choices we all make every day that add up to a massive, complicated picture of trying to be more conscious and respectful of the environment – trying to “be green.” And no, it’s not easy. … Continued

Wrangling Your Social Strategy: Finding Your Voice

September 8, 2020

World-class opera singers, best-selling authors and viral Twitter accounts all have one thing in common—a strong voice. It can take years to develop the creative muscles required to convey a proper tone or specific attitude via social media, but with a few tips and subtle tricks, you can find your voice and be well on … Continued

Twitter: Is That Still a Thing?

September 1, 2020

Welcome back to “Is That Still a Thing,” where we look at social networks and examine whether or not it’s worth investing our time and energy into growing an industry presence there. Today, we’re looking at Twitter. WHAT IS IT? Twitter is one of the most well-known micro-blogging platforms out there, and it created some … Continued

LinkedIn: Is That Still a Thing?

July 14, 2020

Welcome back to “Is That Still a Thing,” where we look at social networks and examine whether or not it’s worth investing our time and energy into growing an industry presence there. Today, we’re looking at LinkedIn. WHAT IS IT? When LinkedIn launched in 2003, it was a place to host your resume and connect … Continued

What’s In the Bag: Inside an Employee Generated Content Campaign

May 19, 2020

It’s possible to create unique and engaging content that connects with your customers while working from home and social distancing. Last week, we launched a social media campaign across our channels using an Employee Generated Content strategy. Here’s how we did it and how you can do the same. (If you really just want to … Continued

Adventures From Home

May 5, 2020

From mischievous kiddos to four-legged coworkers and surprising moments of joy, SanMar employees have adjusted to their new work routines in unique and exciting ways. We asked them to send us photos so we could share their stories with you. Four-Legged Furry Coworkers Familial Interns Kids Say the Darnedest Things Moments of Beauty and Joy … Continued

Tips and Tools For Staying Connected

March 20, 2020

I’m writing this from my living room. My cat is looking at me strangely because I’ve stolen the seat he often spends all day sleeping in, and my wife is playing Minecraft. I’ll likely join her once I’ve finished. Welcome to our new normal. At least for a while. Here at SanMar, in response to … Continued

Facebook: Is That Still a Thing?

February 4, 2020

Welcome back to “Is That Still a Thing,” where we look at social networks and examine whether or not it’s worth investing our time and energy into growing an industry presence there. Today, we’re switching gears a bit and looking at the most popular social network out there — Facebook. WHAT IS IT? According to … Continued

T-Shirt Stories: A Canvas For Good Update

January 21, 2020

The holidays are over, but the need to do what is right stays with us year around. This is where SanMar’s A Canvas for Good comes in. For us, business is personal and the shirts used to create a unique message are personal too. One of the world’s greatest resources are our children. They grow … Continued