This week, SanMar is launching “A Canvas for Good,” a new vision statement that gets to the heart of our belief that business is personal.

Every shirt we make and every shirt we sell has a story to tell. From the fundraiser that aids the fight against cancer to the uniform that sets a team apart, the possibilities are truly endless. The t-shirt is a blank canvas where the inspiration and connections begin, and where those stories flourish. SanMar provides that canvas for good.

“We think we have an opportunity,” said Jeremy Lott, President of SanMar. “A shirt we sell can do more. It can help to build community. It can help to build hope for people around the world who manufacture our product. ‘A Canvas for Good’ is our ability to use a t-shirt — something so simple we all own — but can affect peoples’ lives in a very real way.”

As our customers, colleagues and friends, you are an integral part of this vision. Many SanMar customers have already shared stories about how their shirts made a difference in their own lives or in the lives of others. Each shirt and story are special. They describe people who serve with care and integrity, and how something as simple as a shirt can positively impact lives by inspiring pride and belonging.

We hope that you’re as excited as we are about this new vision statement for our company and our industry. There are as many good stories to be told as there are shirts to be made.

Now we’d like to hear from you. Please join us and share your story at canvasforgood.com.