An Inside Look at the Promotional Products Industry

May 1, 2018

The promotional products industry occupies an impactful place in the sales and marketing world. We’re a $23+ billion industry comprised of everything from large distributors and suppliers to small businesses and mom-and-pop shops. We help companies tell the world who they are, we bring together teams and communities, we provide great memories from favorite places and so much more.

Did you know that promotional products have been around over 200 years? The first known promo products were commemorative buttons from 1789 when George Washington was president.

While those first buttons may no longer be readily available or readily used, today’s consumers like receiving promotional products and often keep them for several months. Eight in 10 consumers own at least one promo item and 60% keep them for up to two years. That leads to lots of eyeballs on logos and awareness for brands. For example:

  • Bags generate more impressions than any other promotional product at nearly 6,000. Whether walking through the airport, running errands around town or commuting to work, people like checking out bags.
  • Wearables are the top product category in the promotional products industry followed by writing instruments, bags, calendars and drinkware. T-shirts are the most popular item owned, with a majority of Americans owning a least one promotional tee.
  • Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone. People like promo items they can use and wear.

Sales of promotional products continue to grow, as more companies understand their impact and the variety of options. Our products are valued and appreciated. They help support local businesses, influence buyers and create instant connections. And, they support a viable industry of thousands of professionals.