If you’ve ever watched a Sumo match, there’s a word they use when the wrestlers need some encouragement.The gyōji (a Sumo referee) will call out “Hakkeyoi!” in the ring, meaning “Put some spirit into it!” I’ve recently had the chance to present in front of real live people again and although it feels great to … Continued
Newtopia: The Connections We Share
The last two years have been a true test of our ability to connect – to the world, to our work, to one another and even to ourselves. In that time we’ve found new methods to make and maintain those connections. Let’s look back at the last few months and see where some of those things we’ve been talking about connect to each other, and where we go from here.
Newtopia: Connections to Our Colors
Newtopia: Smart Wardrobes
Newtopia: A Field Guide to Gen Z
Call them what you will: Post-Millennials, Neo-Digital Natives or Zoomers. The most important thing to remember about Generation Z is that they represent a huge, influential group of people. And they’re your next customer. It’s no coincidence that many members of Gen Z also fit right into that new place we’ve been exploring: Newtopia. This … Continued
Newtopia: Green Beginnings
So, we’ve started a new year. Did you notice? New beginnings mean starting out fresh, and the first color that comes to mind is often green. As a color it creates a visual reminder of nature, health and growth. As a concept, it speaks to our commitments to take better care of the world and the creatures that live in it. Both represent important apparel trends in the year to come.
A Field Guide to Newtopia
Next year, we’re going to be exploring a new world. It’s not exactly a utopia — an imagined place in which everything is perfect — because “perfect” is a lot to ask for. But we’re going to do the best we can, and since we’re going to be creating this world for ourselves, we can … Continued
Active Altruism: Influencing Sustainability
Marketing, as they say, ain’t what it used to be. Influencer marketing has arrived, and it represents an unquestionable shift in the dynamics of brand power and message. “Exposure is no longer the preserve of the rich,” says Al Ramich, CEO of SmallGiants. “You can go viral (and therefore have influence) with no backing, no … Continued
Active Altriusm: Good For One, Better For All
It feels good to do good. From a solid workout that generates our own power to cleaning up our neighborhoods, we’re finding ways to make getting healthier bodies also contribute to a healthier world. See how the apparel you choose can support your goals for a healthier body and a better world.
Practical Magic: Utilitarian Glamour
What’s the first thing that pops into your mind when you think of something glamorous? Usually when we hear the word “glamour” we envision it in the modern sense — alluring, mysterious, maybe even romantic. There is another, more old-fashioned meaning where glamour is an enchantment — literally a magic spell. But when you think … Continued