Archives: Case Study

Targeted Tool = School and Team Sales

Challenge: A large team dealer specializing in outfitting schools and teams around the country requested a tool that would allow them to quickly showcase specific colors for sports teams and fans. a variety of products in the popular colors worn by today’s athletes, students, fans and parents. Additionally, they wanted an easy way to stand out with more compelling online team stores that offered a depth of products in primary and supporting team colors. Solution: The resulting School and Team Color Guide features the most popular team colors in coordinating apparel and accessories. It met the goal of delivering a …Read more  »

Scoring a Touchdown with Lady 12s and Football Fan Apparel

Challenge: Lady 12s, a seller of football fan gear for women in the Northwest, wanted to expand their offering of blue and green apparel and accessories, capitalizing on increased team excitement in the Seattle region. Solution: Lady 12s collaborated with SanMar’s Custom Apparel Team to create unique apparel and accessories for their customers. After evaluating popular ladies styles and adjusting colors to match the football team look, SanMar created several shirts, dresses and knit pieces specifically for Lady 12s. Existing SanMar products inspired some of these new private-label styles including a blue and green version of the Bling Tee (DM424), …Read more  »