Making a Home Run in the Sporting Goods Market with Rachelle Manning

August 27, 2019

Making a Home Run in the Sporting Goods Market with Rachelle Manning

Rachelle Manning is SanMar’s sporting goods channel manager. She has been involved in sports and in the sporting goods market for most of her life and she works with her team to help customers strategize and grow their businesses.

In this episode, Rachelle discusses how utilizing technology can drastically improve sales, how customers can keep up with what’s trending in the market and how knowing the difference between Tennessee Orange and Clemson Orange can be a real game changer.

THE FINER DETAILS OF THIS EPISODE  

  • Rachelle recollects her early days with SanMar and how she had to relearn some key clothing terminology when she came on board.
  • How Rachelle grew up with sports and what the current sporting goods market is like.
  • Why speaking the same lingo as those in the sporting goods market can make or break a sale.
  • Where Rachelle thinks the greatest opportunity for growth in the sporting goods market is and why she feels it’s difficult to break into this industry.
  • Why the Color Guide can be a customer’s key to success.
  • Which trends Rachelle thinks people should keep an eye on and what you can do to stay on top of the latest fads.
  • Rachelle’s favorite part about going on roadtrips for her job.
  • Why the recent changes in the sporting goods and online retail industries don’t scare her.

QUOTES  
  • “Sporting goods is all I know.”
  • “Team sports is basically where we hang our hat.”
  • “The more items we get on those team stores, or spirit stores or school stores, the more successful we’re gonna be.”
  • “We have to sell by color because people buy by color.”
  • “People want something that fits them and is in their authentic color.”

LINKS  


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