The Evolution of Training with Holly Rox and Brandon Kerr

February 25, 2019

The Evolution of Training with Holly Rox and Brandon Kerr

Product experts and corporate trainers Holly Rox and Brandon Kerr are on the air with SanMar Radio today to break down how exactly we ensure our staff knows the ins and outs of each of our products, as well as figure out what would be the best training for our customers. They’re an enthusiastic pair who recognize that good training needs to be engaging and enjoyable.

In this episode, Holly and Brandon share how they work with both staff and customers to ensure that product training is concise, effective and fun.

THE FINER DETAILS OF THIS EPISODE

  • What drew Holly and Brandon to SanMar’s product training team.
  • How SanMar’s training program and techniques have evolved over the years.
  • Finding the right balance between technology and in-person training to ensure employees receive the most effective instruction.
  • Drawing the line between having fun and teaching, and how the two can intertwine.
  • How SanMar’s training program aims to make each employee a “trusted advisor.”
  • Why good training is a daily rather than monthly or yearly practice.
  • Do customers need to be technically knowledgable to take full advantage of SanMar resources?
  • Figuring out which training methods are the best through trial and error.
  • Five questions SanMar employees should ask their customers to find the right product for them.
  • Holly and Brandon’s tips for customers looking for the best way to train their staff.
  QUOTES
  • “We can show video when it makes the most sense, but we also still have that live trainer there to help and support those learners.”
  • “When you can use humor to help people learn, I think when there’s a purpose behind it, that’s when it’s most effective.”
  • “The longer people wear it, the more money, the more advertising dollars you get out of this particular promotional piece.”
  LINKS


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