Unconventional Conventions

November 14, 2017

Expanding into new markets can be a scary proposition, especially if you’re venturing into unknown territory, but the risk can be well worth the reward. ASI has an entire article devoted to helpful techniques for breaking into new sectors, but their first and best piece of advice is to do some sleuthing. Information is the … Continued

A Brand New Era in Apparel

November 7, 2017

With the recent online launch of New Era apparel, it’s a brand new game at SanMar, at New Era and in our industry. Offered exclusively by SanMar, New Era apparel captures the history of the iconic headwear brand with over 40 revolutionary looks for the street, team and fans. New Era apparel knows no boundaries … Continued

Trend Alert: Active Designs to Fit Our Lives

October 31, 2017

Whether at work or at play, today’s designs are adapting to fit our active lifestyles. Our lives move quickly and our clothes need to move with us. At the office, we’re seeing performance fabrics and styles fuse with classic workwear. Polos are now created from cotton touch fabrics with stain resistant, wrinkle fighting and stain … Continued

Serve Up Additional Sales with Bars and Restaurants

October 24, 2017

Whether mixing up cocktails or showing off a favorite hangout spot, branded t-shirts, hats, hoodies and other merchandise are super popular in restaurants, pubs and bars. For many, where they eat and drink is just as important as what they eat and drink. And they want to show off the cool places where they clinked … Continued

Build Sales with Workwear

October 17, 2017

Bouncing back after the recession, the construction industry is hammering out a bright future. According to the U.S. Census Bureau, construction spending in August 2017 was over $1.2 billion. Numbers haven’t been released yet for the impact of Hurricanes Harvey and Irma and the western wildfires, but it’s pretty safe to say construction spending will … Continued

5 Tips for Freshening up Your Visual Displays

October 11, 2017

It’s no secret that visual merchandising can make or break a sale. Whether creating a display at your customer’s office or rearranging your showroom, the way you present product will make all the difference. Studies show that it only takes three seconds to make an impact in a showroom and that 82% of purchase decisions … Continued

Going Inside Outerwear

October 3, 2017

Our newest sales guide goes Inside Outerwear, featuring a snapshot of select jackets for outdoor adventures. Arranged by warmth and protection levels, our latest selling occasion is timed to help build seasonal outwear sales. Our Inside Outerwear sales guide is divided into three popular outerwear categories: Fleece Perfect for adding on a layer of warmth … Continued

Trend Alert: There’s a New Standard in Menswear

September 26, 2017

As office styles become more casual, the way that menswear is being worn is shifting. Core items and the looks you already love are taking on a new life and being elevated by the way they’re being styled. Take your favorite grid check shirt with a patterned tie and a sports blazer or even a … Continued