AI and the Apparel Industry

November 13, 2018

If you’re a fan of the 90s classic movie Clueless you likely remember the scene when Cher used a software tool to sort through her wardrobe, selecting the iconic plaid outfit. Today, the app Pureple helps create new outfits from your existing wardrobe by combining often-overlooked pieces for a whole new look. Apps like Pureple … Continued

Donating $126,000 to Make a Difference for Children in our Communities

November 6, 2018

SanMar’s eight distribution centers and home office came together earlier this year to work with the Why Not You Foundation to raise funds for Friends of the Children. We joined forces with the Why Not You Foundation because of their commitment to meeting the needs of children while giving them the opportunity to thrive. SanMar … Continued

Trend Alert: Outer Limits

October 30, 2018

Modern technology continues to change our daily lives in big ways and small. From refrigerators that tell us when we are out of milk to cars that know when someone is in a blind spot, technology seems to get smarter every day. However, one way we might not even realize technology is influencing our lives … Continued

Super Trends in Decoration

October 23, 2018

Look, up on the shelf! It’s a bird! It’s a brand! It’s the latest trends in apparel decoration! As a decorator, you know that the customer is the hero of a story you’re telling together. The techniques you use are the tools in your toolbelt that will conquer the forces of bland apparel. Allow us … Continued

Wrangling Your Social Media: Content Generation

October 15, 2018

The world of social media is a fast-paced environment, and keeping new content in the pipeline can be a challenge. That’s why we’ve created this handy-dandy content creation engine for you. Just follow these instructions and you’ll be generating enough social content to last you for weeks. Before we get started, you’ll need the following: … Continued

Decorating Tips: Bags and Caps

October 9, 2018

As a decorator working with imprinted apparel, you can get by on the basics, but keeping up with the latest decoration trends and techniques can be critical to staying competitive, and will give you more tools to delight your customers. Seeing how other decorators overcome the same challenges you face can is another way you … Continued

Celebrating 20 Years of Port & Company

October 2, 2018

Twenty years ago, SanMar added Port & Company to our private label portfolio, offering a new selection of basics and a new value proposition for our customers. Since its founding, Port & Company has grown from two shirts to a collection of more than 140 tees, polos, sweatshirts, fleece, caps and accessories. With its depth … Continued

Trend Alert: Happy Hero

September 25, 2018

If there’s one trend out there in the apparel world we should all be excited to see, it is the current trend of optimism. Positivity is replacing doom and gloom in the graphics and decorations we are seeing around today. Brands and customers alike all want to feel as if they are contributing to a … Continued