Fabric Blog:

Mentorship: Why It’s Important and How To Get Started

May 14, 2019

Mentorship isn’t just for students and interns. We work in a fast-paced, relationship-driven industry, and there’s no better way to expand your connections and learn about the latest trends, techniques and fabrications than by becoming a mentor or a mentee. Yes, the benefits go both ways! You can learn just as much as your protege … Continued

Meet Anna, a SanMar Product Development Manager

May 7, 2019

There are those who think that a t-shirt is a t-shirt is a t-shirt. Anna Leos definitely has something to say about that. “There are a lot of things you don’t realize go into the end garment,” Anna explains. “We’ve thought about every single thing; we’ve thought about the fabric, the color, the stitching, the … Continued

5 Tips For Better Business Storytelling

April 23, 2019

If you Google “storytelling for business”, you’ll find pages and pages of articles, blogs and classes related to this topic. And that makes sense because storytelling goes back eons. People have been sharing stories with one another as long as we’ve been around. We connect through stories. Far from being the latest marketing trend, telling … Continued

From Order-Taker to Trusted Advisor

April 9, 2019

In a world of virtually assisted online shopping, the quality of your company’s customer service can make the difference between a one-time customer and a long-time business partner. Becoming your customers’ trusted advisor can really elevate your business relationships, but how do you do that? How do you move from a simple order-taker to a … Continued

The Evolution of Swag: Promotional Products Over the Years

March 26, 2019

For companies looking to make a connection with the outside world, promotional products are key. Whether you hand out t-shirts with your company name or a stack of logoed pens sits on a convention table encouraging engagement, promotional products—and swag—are often the first point of contact for companies. Promotional products spark interest and excitement. Promotional … Continued

Curated Collections of Office Style

March 19, 2019

SanMar just wrote the book on business uniforming. The 2019 Business Uniforming Guide examines trends and assembles three curated collections of office style — corporate, casual and cool — designed to help you inspire your clients and tell their corporate stories. What’s new in business uniforming? Traditional companies are abandoning a “one size fits all” … Continued

Promotional Apparel Markets: Health Care

March 5, 2019

For most health care professionals, it’s not just their job, it’s a calling. Understanding and anticipating a health care organization’s needs is critical to becoming a trusted provider and partner in this ever-growing and changing market. Health care is one of the largest markets for decorators, and also one of the most challenging. As marketing … Continued

Behind the Camera

February 19, 2019

Last week, members of the SanMar creative team went on location for a pair of photo shoots. Let’s go behind the scenes and take a look at the time and effort that goes into creating some of these stunning marketing images for print and web. (Images that you can download from our newly revamped Media … Continued

Meet SanMar’s New Media Library

February 5, 2019

In January, SanMar launched a major upgrade to one of our most popular tools: the Media Library. You don’t need to do anything special to see the changes we’ve made – if you’ve used it in the last few weeks, then you’ve already seen what’s new for yourself. The enhancements we’ve made include: Filter: Sort … Continued

Getting to Know Generation Z

January 29, 2019

There’s a new generation entering the work force with new values that will influence the work place and apparel trends. Born between the mid-1990s and 2010, Generation Z currently makes up a quarter of the U.S. population, and by 2020 that will grow to one-third. They influence nearly $44 billion in discretionary spending every year, … Continued