Fabric Blog:

Tradeshow Tips and Tricks

December 11, 2018

‘Tis the holiday season, and you know what comes right after the holidays? That’s right…it’s promotional products tradeshow time! Some of the industry’s biggest shows occur in January, including the ASI Show, the PPAI Expo, the ISS Conference and others. It’s a chance to come together with your peers, learn about the latest trends and … Continued

Wrangling Your Social Media: Content Generation

October 15, 2018

The world of social media is a fast-paced environment, and keeping new content in the pipeline can be a challenge. That’s why we’ve created this handy-dandy content creation engine for you. Just follow these instructions and you’ll be generating enough social content to last you for weeks. Before we get started, you’ll need the following: … Continued

Celebrating 20 Years of Port & Company

October 2, 2018

Twenty years ago, SanMar added Port & Company to our private label portfolio, offering a new selection of basics and a new value proposition for our customers. Since its founding, Port & Company has grown from two shirts to a collection of more than 140 tees, polos, sweatshirts, fleece, caps and accessories. With its depth … Continued

Why Outerwear Packs a Punch

September 18, 2018

From jackets to vests to fleece, outerwear is the perfect combination of value and versatility. Almost half of all Americans own a promotional jacket or fleece, and because of it’s high perceived value, they hold onto these promotional pieces for years Outerwear is also versatile. Since jackets can be worn in all sorts of conditions, … Continued

Creating Strong Client Relationships

September 12, 2018

It’s no secret that the relationships we create with our customers can make or break our sales and, in the end, our bottom line. What may be a bit more unclear is exactly how to begin and then strengthen those relationships. First things first – it takes a dedicated amount of time and energy to … Continued

Make Your Pop-Up Shop Stand Out

September 4, 2018

Pop-up shops are popping up everywhere – at tradeshows, restaurants, concerts and even as a store within a store. With brick-and-mortar costs on the rise and traditional retail struggling, big brands have started to recognize the power of the pop-up. Look to the likes of Target’s Bullseye Bazaar and Amazon’s Treasure Truck for examples of … Continued

‘Tis the Season for Holiday Gift Giving

August 28, 2018

While visions of sugarplum fairies might not be dancing in your head just yet, end of year holiday gift giving will be here before you know it! Now’s the time for your clients to start thinking about acknowledging, recognizing and appreciating a job well done or celebrating team accomplishments. Our 2018 Gift Giving Guide features … Continued

Tell Your Story Through Video

July 10, 2018

If you’re not already promoting your business through video, then you probably have a lot of questions about it. Why should I make videos? Isn’t that insanely expensive and time-consuming? What do I do with it once I’ve made it? Who has time for all this video stuff anyway?! Not to worry – here’s the … Continued

3 Marketing Tactics That Can Make a Difference

July 3, 2018

These days it can be a real challenge to know which marketing tools and tactics can actually make a difference to your bottom line. Finding the time and the resources to devote to creating and implementing those marketing strategies can be equally challenging. The good news is that even if you have big dreams and … Continued

How Small Shops Create Big Impact

June 26, 2018

It’s a big world out there, and sometimes it can feel as if your little specialty boutique just doesn’t have the resources to compete against nation-spanning mega-conglomerates. But just because you run a small shop, it doesn’t mean you can’t make a big impact. Let’s look at a few ways you can set yourself apart … Continued