Fabric Blog:

Tradeshow Tips and Tricks

December 11, 2018

‘Tis the holiday season, and you know what comes right after the holidays? That’s right…it’s promotional products tradeshow time! Some of the industry’s biggest shows occur in January, including the ASI Show, the PPAI Expo, the ISS Conference and others. It’s a chance to come together with your peers, learn about the latest trends and … Continued

AI and the Apparel Industry

November 13, 2018

If you’re a fan of the 90s classic movie Clueless you likely remember the scene when Cher used a software tool to sort through her wardrobe, selecting the iconic plaid outfit. Today, the app Pureple helps create new outfits from your existing wardrobe by combining often-overlooked pieces for a whole new look. Apps like Pureple … Continued

Wrangling Your Social Media: Content Generation

October 15, 2018

The world of social media is a fast-paced environment, and keeping new content in the pipeline can be a challenge. That’s why we’ve created this handy-dandy content creation engine for you. Just follow these instructions and you’ll be generating enough social content to last you for weeks. Before we get started, you’ll need the following: … Continued

Celebrating 20 Years of Port & Company

October 2, 2018

Twenty years ago, SanMar added Port & Company to our private label portfolio, offering a new selection of basics and a new value proposition for our customers. Since its founding, Port & Company has grown from two shirts to a collection of more than 140 tees, polos, sweatshirts, fleece, caps and accessories. With its depth … Continued

Creating Strong Client Relationships

September 12, 2018

It’s no secret that the relationships we create with our customers can make or break our sales and, in the end, our bottom line. What may be a bit more unclear is exactly how to begin and then strengthen those relationships. First things first – it takes a dedicated amount of time and energy to … Continued

Make Your Pop-Up Shop Stand Out

September 4, 2018

Pop-up shops are popping up everywhere – at tradeshows, restaurants, concerts and even as a store within a store. With brick-and-mortar costs on the rise and traditional retail struggling, big brands have started to recognize the power of the pop-up. Look to the likes of Target’s Bullseye Bazaar and Amazon’s Treasure Truck for examples of … Continued

3 Marketing Tactics That Can Make a Difference

July 3, 2018

These days it can be a real challenge to know which marketing tools and tactics can actually make a difference to your bottom line. Finding the time and the resources to devote to creating and implementing those marketing strategies can be equally challenging. The good news is that even if you have big dreams and … Continued

How Small Shops Create Big Impact

June 26, 2018

It’s a big world out there, and sometimes it can feel as if your little specialty boutique just doesn’t have the resources to compete against nation-spanning mega-conglomerates. But just because you run a small shop, it doesn’t mean you can’t make a big impact. Let’s look at a few ways you can set yourself apart … Continued

Elevate Your Business Through the Power of Presentations

June 12, 2018

Let’s be honest about something: nobody enjoys a cold call. There are even some who have declared the cold call dead. While those reports are somewhat exaggerated, we do agree that there’s a lot more you can do to capture your potential customers than plod through a list of phone numbers with a canned sales … Continued

An Inside Look at the Promotional Products Industry

May 1, 2018

The promotional products industry occupies an impactful place in the sales and marketing world. We’re a $23+ billion industry comprised of everything from large distributors and suppliers to small businesses and mom-and-pop shops. We help companies tell the world who they are, we bring together teams and communities, we provide great memories from favorite places … Continued