So, what should we do when our regular customer base has locked up their budgets or closed up shop? Unusual times, call for unusual measures. Not only do we need to get creative with how we communicate with our current customers, but we need to look outside our normal sandbox to industries or markets we … Continued
Stories are a lot like The Force—they bind us together. A good story well told is a powerful tool. Powerful enough to change our attitudes, our behaviors—even our beliefs. When you tell a story, you’re creating a strong emotional connection with your audience, and if there’s one thing we all need right now, it’s connection.
A good story is simple, straightforward and evokes emotions. Think of a group of school children, sitting together and all leaning in towards the same book. A story does not need to be complex to be powerful. For many of us, our favorite stories are those from our childhood. It’s best to go back to … Continued