Go Inside Outerwear with our Online Resource

October 26, 2015

SanMar offers nearly 300 jackets, fleece options, pullovers and vests ideal for everything from a chilly evening to the coldest of winter days. To help find the right style for your customers we’ve launched an online outerwear resource, loaded with the latest styles, education and sales tips.

Want to brush up on outerwear trends or understand what waterproof rating your customer needs? Outerwear 101 has you covered with a glossary of terms, product videos and a detailed overview of waterproof ratings. Take an even deeper dive on several new products with videos highlighting new outerwear from Port Authority and OGIO.

To make it even easier for you to search the most popular outerwear categories, we divided our online resource into three categories. Each features a carousel of product examples, tech terms and more.

Functional Fleece
Fleece runs the gamut of style and performance and these days you’re just as likely to see someone wearing fleece in the office as on the trail. With its cozy warmth and lightweight softness, fleece is the outerwear option you want to wear inside. SanMar continues to double down on our fleece lineup with several new options from top brands like Eddie Bauer, Port Authority, Sport-Tek and OGIO.

Performance Soft Shells
Soft shells offer year-round versatility as the wear-everywhere jackets with increased performance features. Weather protection provides added functionality, making these jackets a good option for damp or windy conditions. Options like the new Eddie Bauer Weather-Resist Soft Shell Jacket (EB538/EB539) and the Port Authority Hooded Core Soft Shell Jacket (J335/L335) combine waterproofing, breathability and colorful style with added protection, ideal for active sports or running around town.

Ultimate Element-Fighters
According to ASI Research, jackets have serious staying power. Consumers keep promotional outerwear for a year and a half, extending the possibilities and number of views for each logoed product. Your clients’ logo can be seen on powerhouse options like the new Port Authority Vortex Waterproof 3-in-1 Jacket (J332/L332), featuring two jackets in one: a fully seam-sealed waterproof shell and warm inner jacket. The new Port Authority Torrent Collection (J333, L333, PT333, LPT333) offers outstanding waterproof protection to keep wearers dry from top to bottom. These can be worn separately or together, providing even more decorating options for your customer.

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