The world of social media is a fast-paced environment, and keeping new content in the pipeline can be a challenge. That’s why we’ve created this handy-dandy content creation engine for you. Just follow these instructions and you’ll be generating enough social content to last you for weeks. Before we get started, you’ll need the following: … Continued

It’s no secret that the relationships we create with our customers can make or break our sales and, in the end, our bottom line. What may be a bit more unclear is exactly how to begin and then strengthen those relationships. First things first – it takes a dedicated amount of time and energy to … Continued

We all need an inspirational booster shot every once and a while to help keep our work fresh and exciting. Here at SanMar U, we love browsing social media to keep on top of the latest branding and decoration trends. (It’s research, boss. We swear!) BOLD GRAPHICS Strong, bold graphics always grab attention. Color helps … Continued

It’s a big world out there, and sometimes it can feel as if your little specialty boutique just doesn’t have the resources to compete against nation-spanning mega-conglomerates. But just because you run a small shop, it doesn’t mean you can’t make a big impact. Let’s look at a few ways you can set yourself apart … Continued

Every day she walks into the office, our resident Trend Maven Vicki Ostrom sees people sporting SanMar apparel in fun and interesting ways. That’s why we started a semi-regular feature over on our Instagram account called #EyeSpySanMar. First up, we have Ray Hong. Ray is a project manager in our custom apparel department, and he’s … Continued

At this point, saying we live in a world made small by digital communication is like saying the world is round, water is wet and the sky is blue (unless you live in the Pacific Northwest, where everyone knows the sky is gray and full of rain clouds). It’s just a given that at any … Continued

We work in a very visual industry. You can only describe a green t-shirt so many ways, but a picture really can do the work of a thousand words. A strong image isn’t just important for your customer presentations and websites. It’s also vital to your social media strategy. Over the last few years, all … Continued

Social media is current. It’s interactive. It’s live. And it doesn’t get more live than livestreaming. Welcome back to Wrangling Your Social Strategy. This week we will look at live video streaming and how to make it work for your business. What is a livestream? It’s live video, delivered over the internet, directly from your … Continued

People flock to social networks for the same reasons they go to parties – to socialize, to network, to kill time or to be entertained. What’s the one thing all of these have in common? The people. Fostering a healthy online community is a cornerstone of social media success. Welcome back to Wrangling Your Social … Continued

When you’re running up against a hard deadline and last minute fires are popping up left and right, it can be difficult to string together 140 characters for a single tweet let alone an entire day’s worth of social posting. It’s moments like these when it pays to have all of your social media content … Continued