Welcome back to “Is That Still a Thing,” a new feature here on the Fabric Blog where we look at some of the more niche social networks and examine whether or not it would be worth investing our time and energy into growing an industry presence there. Today, we’re looking at a relatively new entry … Continued

If you’ve ever toyed with the idea of starting a podcast, you aren’t alone. The popularity of podcasts continues to rise each and every year, with more people seeking out quality content on the topics they care about at an all-time high. A 2019 poll showed that two-thirds of Americans listen to podcasts at least … Continued

Welcome to “Is That Still a Thing,” a new feature here on the Fabric Blog where we look at some of the more niche social networks and examine whether or not it would be worth investing our time and energy into growing an industry presence there. First up, we’re looking at a popular message sharing … Continued

If you Google “storytelling for business”, you’ll find pages and pages of articles, blogs and classes related to this topic. And that makes sense because storytelling goes back eons. People have been sharing stories with one another as long as we’ve been around. We connect through stories. Far from being the latest marketing trend, telling … Continued

Last week, members of the SanMar creative team went on location for a pair of photo shoots. Let’s go behind the scenes and take a look at the time and effort that goes into creating some of these stunning marketing images for print and web. (Images that you can download from our newly revamped Media … Continued

In January, SanMar launched a major upgrade to one of our most popular tools: the Media Library. You don’t need to do anything special to see the changes we’ve made – if you’ve used it in the last few weeks, then you’ve already seen what’s new for yourself. The enhancements we’ve made include: Filter: Sort … Continued

THE COCKTAIL PARTY ANALOGY Managing your company’s social media is a lot like hosting a cocktail party. You want to make sure that the banter is lively and that everyone is having a good time. You also want to encourage your guests to share their ideas throughout your conversations and you definitely, absolutely, wholeheartedly do … Continued

It’s that time of year again. Time to get together with family and friends, share an unreasonably large amount of food, and remember all the things that we’re thankful for. Here at SanMar, there are three trends in particular that stand out. Nostalgia Everyone loves a good throwback, and you don’t have to look far … Continued

If you’re a fan of the 90s classic movie Clueless you likely remember the scene when Cher used a software tool to sort through her wardrobe, selecting the iconic plaid outfit. Today, the app Pureple helps create new outfits from your existing wardrobe by combining often-overlooked pieces for a whole new look. Apps like Pureple … Continued

SanMar’s eight distribution centers and home office came together earlier this year to work with the Why Not You Foundation to raise funds for Friends of the Children. We joined forces with the Why Not You Foundation because of their commitment to meeting the needs of children while giving them the opportunity to thrive. SanMar … Continued