From couch potatoes to moderate runners to kindergarteners on a fundraising mission, 5k races have become popular Saturday morning excursions. Many participants don’t even call themselves runners — they signed on to get a little family fun, some exercise and of course a t-shirt with built-in bragging rights.
Pay attention to the calendar of events in your local region and you’ll find many of the same 5k races take place year after year. They’re community events that score points for fitness too. Plus they serve up perfect opportunities to meet local business owners, event organizers and non-profit leaders with loads of potential for repeat business. Check out a few hints for how to sell big at short runs:
Do Some Digging About Past Events
Check out previous events online and contact the organizer, owner or chairperson. Coordinate a meeting or swing by with a few decorated samples. Ask questions about their message, logo, or mission. Listen.
‘Tis Better to Give than Receive
Offer a nice first-time discount for post-race tees and a local community connection. Know an editor at the local paper who can donate some free press? Promise to make an introduction and follow through right away.
Take a Moment to Upsell
Aside from the basic race tees they’ll dole out to participants, introduce some merchandise the casual or more experienced runner might want to consider. Check out our selection of trend-right tanks and cinch packs. Also consider offering performance wear as opposed to basic cotton shirts, depending on budget. Suggest adding a post-race shopping tent to sell the additional items and bolster sales and donated funds.
Get the Word Out on Social Media
Social media is digital word-of-mouth — the best advertising you can get! Tell the organizer you will post, tag and share details to help promote the event on your personal and/or business pages. It’s a small effort that costs nothing and can yield a generous return!
Follow Up
Stop by the day after the event with a small gesture of thanks for the event organizer — who will be very tired! Drop off some coffee or a boxed lunch. Ask if you can get a pre-order for next year’s event and let your contact know you’ll handle every detail. Event organizers plan far in advance, so they’ll be thrilled to cross one item off their to-do list!
Fun runs and 5ks are a great way to connect with the community. Ask the organizer if you can place an ad for your business in their marketing materials. Consider volunteering at the event and handing out your own trinkets. Now you’ve got your own braggin’ rights — a brand new customer for life!