Fabric Blog:

SanMar Hacks: A World of Color at Your Fingertips

October 29, 2019

Do you know how to make SanMar.com work for you? Our site is built on a powerful web platform that has many features that make your life easier. Today, let’s look at one small but mighty trick: PMS color search. In the world of apparel, color is important. Whether you’re creating a company uniform, decorating … Continued

Create a Retail Experience to Remember

October 8, 2019

A merchandise shop is more than just a way to sell stuff. A successful retail merch shop should capture the experience a retailer has crafted for their customers and extend it into the world outside. It should inspire those same customers to become influencers, reliving the experience they had and promoting it for others to … Continued

So You Want To Start a Podcast

October 1, 2019

If you’ve ever toyed with the idea of starting a podcast, you aren’t alone. The popularity of podcasts continues to rise each and every year, with more people seeking out quality content on the topics they care about at an all-time high. A 2019 poll showed that two-thirds of Americans listen to podcasts at least … Continued

Snapchat: Is That Still a Thing?

September 11, 2019

Welcome to “Is That Still a Thing,” a new feature here on the Fabric Blog where we look at some of the more niche social networks and examine whether or not it would be worth investing our time and energy into growing an industry presence there. First up, we’re looking at a popular message sharing … Continued

The Evolution of SanMar’s “Big Book”

August 6, 2019

We recently took a behind-the-scenes glimpse at what it took to bring the 2020 Apparel, Bags and Caps 900-plus page catalog to life this year (in a printing facility so huge it spans two counties!). This week, we are going to take a trip down memory lane at the evolution of the catalog. The promotional … Continued

The Power of Packaging

June 11, 2019

First impressions are everything. Whether you’re in a business meeting, at a backyard barbecue or deciding whether or not you want to watch that entire YouTube video, you make emotional decisions within the first few seconds of meeting a person. That same logic applies to product packaging. When you send the results of all your … Continued

SanMar Family Values: Do the Right Thing

May 28, 2019

Nobody ever said that doing the right thing is easy. More often than not, it means making a bigger effort, giving up something important or taking responsibility. We do these things because, even if they’re harder in the moment, they’re worth it in the end. Which is why Do the Right Thing is one of … Continued

5 Tips For Better Business Storytelling

April 23, 2019

If you Google “storytelling for business”, you’ll find pages and pages of articles, blogs and classes related to this topic. And that makes sense because storytelling goes back eons. People have been sharing stories with one another as long as we’ve been around. We connect through stories. Far from being the latest marketing trend, telling … Continued

SanMar Brands: Welcome to the District

April 16, 2019

When looking for fashion basics that are not only trend-right but also come at a great value, District delivers again and again. District is a brand that inspires individuals to showcase their unique style and with each new style that is introduced in the line it keeps raising the bar on what a fashion “basic” … Continued

From Order-Taker to Trusted Advisor

April 9, 2019

In a world of virtually assisted online shopping, the quality of your company’s customer service can make the difference between a one-time customer and a long-time business partner. Becoming your customers’ trusted advisor can really elevate your business relationships, but how do you do that? How do you move from a simple order-taker to a … Continued