Fabric Blog:

5 Tips For Better Business Storytelling

April 23, 2019

If you Google “storytelling for business”, you’ll find pages and pages of articles, blogs and classes related to this topic. And that makes sense because storytelling goes back eons. People have been sharing stories with one another as long as we’ve been around. We connect through stories. Far from being the latest marketing trend, telling … Continued

SanMar Brands: Welcome to the District

April 16, 2019

When looking for fashion basics that are not only trend-right but also come at a great value, District delivers again and again. District is a brand that inspires individuals to showcase their unique style and with each new style that is introduced in the line it keeps raising the bar on what a fashion “basic” … Continued

From Order-Taker to Trusted Advisor

April 9, 2019

In a world of virtually assisted online shopping, the quality of your company’s customer service can make the difference between a one-time customer and a long-time business partner. Becoming your customers’ trusted advisor can really elevate your business relationships, but how do you do that? How do you move from a simple order-taker to a … Continued

The Evolution of Swag: Promotional Products Over the Years

March 26, 2019

For companies looking to make a connection with the outside world, promotional products are key. Whether you hand out t-shirts with your company name or a stack of logoed pens sits on a convention table encouraging engagement, promotional products—and swag—are often the first point of contact for companies. Promotional products spark interest and excitement. Promotional … Continued

Curated Collections of Office Style

March 19, 2019

SanMar just wrote the book on business uniforming. The 2019 Business Uniforming Guide examines trends and assembles three curated collections of office style — corporate, casual and cool — designed to help you inspire your clients and tell their corporate stories. What’s new in business uniforming? Traditional companies are abandoning a “one size fits all” … Continued

Let the Music Move You

March 12, 2019

Do you remember your first concert? What about your first concert t-shirt? Do you still have it? Chances are that if you don’t you wish you did. Concert tees aren’t just pieces of promotional swag. They’re ways of celebrating our love for a particular musical artist, true, but they’re more than that. For those of … Continued

Promotional Apparel Markets: Health Care

March 5, 2019

For most health care professionals, it’s not just their job, it’s a calling. Understanding and anticipating a health care organization’s needs is critical to becoming a trusted provider and partner in this ever-growing and changing market. Health care is one of the largest markets for decorators, and also one of the most challenging. As marketing … Continued

Behind the Camera

February 19, 2019

Last week, members of the SanMar creative team went on location for a pair of photo shoots. Let’s go behind the scenes and take a look at the time and effort that goes into creating some of these stunning marketing images for print and web. (Images that you can download from our newly revamped Media … Continued

Carhartt Toolbox to Build Your Business

February 12, 2019

We started the new year by offering you an exciting new brand—Carhartt. In business since 1889, this iconic workwear leader is dedicated to “outworking them all.” With 38 Carhartt items, including jackets, sweatshirts, work shirts, t-shirts, headwear, pants, vests and overalls, SanMar is the exclusive Carhartt provider to the promotional products industry. We are offering … Continued

Meet SanMar’s New Media Library

February 5, 2019

In January, SanMar launched a major upgrade to one of our most popular tools: the Media Library. You don’t need to do anything special to see the changes we’ve made – if you’ve used it in the last few weeks, then you’ve already seen what’s new for yourself. The enhancements we’ve made include: Filter: Sort … Continued