Service vs. Commodity: How Do You Sell?

May 25, 2022

The value proposition your business offers to end users is often boiled down to an act of service, using your expertise and experience to accomplish a task that a customer is unwilling or unable to do themselves. Make sure that you’re valuing the artistic nature of the service you offer as much as the canvas you provide, with these helpful pointers.

Building a Successful Contract Decorator Website

May 10, 2022

As a Contract Decorator, you don’t have time to be an expert in search engine optimization and e-commerce too. The good news is that you don’t need either of those things to develop an attractive and relevant website to engage your customers and potential customers. Learn more about the simple steps you can take to create a successful web presence.

Screen Tension and Off Contact: A Love Story

May 5, 2022

In the long history of great love stories, there are few that compare to the star-crossed tale of screen tension and off contact. It is a natural synergy you’ll find in every screen printing shop across the globe. Learn more about how the delicate dance between these two production variables results in a relationship that stands the test of time.

Screen Printing on Stretchy Fabrics

April 13, 2022

With the popularity of athletic garments in today’s fashion trends, print shops are seeing stretchy substrates make their way through the door. Printing jobs like cheer uniforms, team jerseys or workout gear are on the rise. There are several things to consider about the garments themselves and how you plan to tackle them. First you … Continued

Choosing the Right Embroidery Backing For the Right Apparel

March 11, 2022

Embroidery backing is important for a strong foundation when embroidering on different materials and styles. Backing is a sheet of material that is hooped and embroidered along with the fabric you are embroidering. The material acts as a stabilizer, supporting the fabric and stitches while you embroider. I have worked on many decoration cases in … Continued

Curing Water-Based Inks

February 9, 2022

The art of science is rooted in an equal split between knowledge and luck. This has never been more accurate when we review the technique of water-based screen printing. The number of inputs that need to be considered for an optimal print causes many shops to shy away and mostly use plastisol ink. As the … Continued

Maintenance Practices For DTG Printers

January 25, 2022

When you work with contract decorators across the US, you quickly see that they all have different brands of DTG machines. And yet the same thing always comes up — no matter the brand, maintenance upkeep on the machine is a must! Call it TLC for the printer — this extends the life of the … Continued

Introducing Decoration Spec Sheets

January 11, 2022

Look! Up in the sky! It’s a bird…it’s a plane…it’s… A Decoration Spec Sheet? You read that right. After years of work behind the scenes, we are proud to announce that the Decoration Spec Sheet is here! Created by your Decorator and Digital Solutions Team and built from customer feedback, this resource provides design sizes … Continued

Laser Etching 101

December 28, 2021

As an embellisher of apparel, you’ve likely spent a lot of time adding various materials to garments as a means of decoration. What if I told you there was a decoration technique that embellishes and enhances the garment by removing from it, instead of adding to it? What is Laser Etching? Laser etching is a process … Continued