Business is Personnel

August 5, 2022

Every business owner wrestles with how to create a positive work environment and compensation for their employees. While these two topics are unique to themselves, they’re not mutually exclusive. Ultimately, it is ideal to have a holistic approach that provides the resources that your employees need. The more a business can define and share these attributes, the easier it is to create a winning culture that attracts and keeps the right employees.

Don’t Wait, Automate (Your Screen Room)

July 14, 2022

Very few people love spending all day in the screen room, but the work that is done there is essential to the smooth operation of any decorator shop. Automating your screen room will simplify the process, making it both more enjoyable and more efficient. There are several investments you can make in your screen room that pay for themselves over the long haul.

Lean Into Tech

July 8, 2022

Promotional products industry technology adoption has experienced a boom. If you’re not already on board, there’s no better time to start than now. If you’re wondering where to begin, let us suggest a couple different approaches: the Analog pathway and the Digital pathway.

Mobile Shelving: Finding Space By Creating It

June 9, 2022

When space is at a premium, a mobile shelving system can create space by reducing the need for aisles. Mobile shelving can be customized to fit existing spaces with key features and benefits that may change the way you think about shelving and how you store your goods.

Service vs. Commodity: How Do You Sell?

May 25, 2022

The value proposition your business offers to end users is often boiled down to an act of service, using your expertise and experience to accomplish a task that a customer is unwilling or unable to do themselves. Make sure that you’re valuing the artistic nature of the service you offer as much as the canvas you provide, with these helpful pointers.

Building a Successful Contract Decorator Website

May 10, 2022

As a Contract Decorator, you don’t have time to be an expert in search engine optimization and e-commerce too. The good news is that you don’t need either of those things to develop an attractive and relevant website to engage your customers and potential customers. Learn more about the simple steps you can take to create a successful web presence.

Screen Tension and Off Contact: A Love Story

May 5, 2022

In the long history of great love stories, there are few that compare to the star-crossed tale of screen tension and off contact. It is a natural synergy you’ll find in every screen printing shop across the globe. Learn more about how the delicate dance between these two production variables results in a relationship that stands the test of time.

Screen Printing on Stretchy Fabrics

April 13, 2022

With the popularity of athletic garments in today’s fashion trends, print shops are seeing stretchy substrates make their way through the door. Printing jobs like cheer uniforms, team jerseys or workout gear are on the rise. There are several things to consider about the garments themselves and how you plan to tackle them. First you … Continued

Choosing the Right Embroidery Backing For the Right Apparel

March 11, 2022

Embroidery backing is important for a strong foundation when embroidering on different materials and styles. Backing is a sheet of material that is hooped and embroidered along with the fabric you are embroidering. The material acts as a stabilizer, supporting the fabric and stitches while you embroider. I have worked on many decoration cases in … Continued