In recent years, one of the hot buzzwords used to describe marketing is authenticity. More likely than not, if you were to attend a marketing conference at least one of the speakers would say how important “authenticity” is—there might even be an entire panel discussing the importance of “authenticity” in marketing. But what actually is … Continued

Football fans around the country are celebrating the return of college and pro ball, cheering on their favorite teams and hoping that this season is theirs to win it all. Whether your team is poised to take home the championship trophy or finish in last place (again), look your best on the sidelines, at the … Continued

The last days of summer still cling to the calendar, but it’s never too soon to plan for the holidays. Finding the perfect gifts for your customers and employees can be just as difficult as finding presents for family and friends. Don’t worry, though. SanMar’s got your back. When shopping for gifts, always consider the … Continued

SanMar’s products outfit workers, teams, students and families around the country. We help brands build awareness, allow teams to show off their pride and support businesses looking to create a unified look. We also make a positive impact on the lives of the people around the world who create our products. Our newest video celebrates the impact … Continued

From the runway to popular TV shows and even on the city streets, we’re seeing patterns, colors and styles being mashed up in new and creative ways. Match wardrobe building blocks like t-shirts and hoodies with a suit or skirt to create a look that’s surprisingly ageless, comfortable and of-the-moment. Mix floral, plaid and camo … Continued

Every year, millions of Americans take to the wild in search of excitement. From weeklong fishing trips to Saturdays spent hiking local trails, they love spending time outside. Who are they? They are campers, trailblazers and adventurers. They are outdoor enthusiasts, and they spend billions (yes, with a “b”) on their passion. Spending time outdoors … Continued

One of the best ways to help increase sales is by providing a variety of options to customers. SanMar is excited to share over 100 new styles this fall designed to help boost business. Whether you are searching for trend-right flannels, professional non-iron shirts or weather-fighting outerwear there is something for everyone. Here a few … Continued

We are part of a nearly $21 billion industry with vast reach and influence. Promotional products are worn by celebrities and average Joes, they’re on the desks of CEOs and interns and in the largest and tiniest of homes. People look to our products to tell them the date, write a grocery list and to … Continued

Corporate Social Responsibility (CSR) is vital to a company’s continued success. Whether viewed as simply the right thing to do, a way to manage risk, an opportunity to innovate or an avenue for brand differentiation, the business case for social responsibility has been made. Companies must understand and take responsibility for their social and environmental … Continued

School’s out for summer, which means families across the country are hitting the road for trips, camping adventures, resort stays and visits to grandma and grandpa’s house. It’s a chance to relax, refresh and enjoy some downtime. It’s an opportunity for families to reconnect after another hectic year of school, sports, band, clubs, work and … Continued