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Get ready to dig into decoration! Jason Murphy, SanMar’s expert on embellishment, joins Holly Rox and Brandon Kerr to go over the latest in apparel decoration techniques and trends.

Territory Manager Greg Everett shares a few of his go-to favorite decorated hats, and the techniques used to embellish them.

There’s a lot of technology to understand when you’re trying to successfully use a laser to etch or cut an apparel decoration. Finding the right balance between power and speed is important to make all your decorations look sharp and professional.

Lasers can be used in apparel decoration to etch unique surfaces and to cut through layers of material to reveal the fabric underneath it. Find out more about how lasers can cut appliqué, leather and mixed media applications from SanMar decoration guru Jason Murphy.

Smoke! Fire! Laser beams! Laser etching is making a big impression all across the fashion industry. SanMar decoration expert Jason Murphy gives you a quick tour of the basics of this up-and-coming apparel decoration technique.