Shifting from T-Shirts to Masks with Renton Leversedge

May 14, 2020

Shifting from T-Shirts to Masks with Renton Leversedge

Renton Leversedge is the Chief Customer Officer at SanMar. He and his teams have played a pivotal role in quickly switching much of SanMar’s production from making t-shirts to face masks.

In this episode, Renton breaks down how SanMar has completely reworked its production priorities, discusses how competitors have become collaborators and elaborates on the methods used to make face masks more attractive to the average customer.

THE FINER DETAILS OF THIS EPISODE  

  • Renton explains how SanMar became part of the pivotal, industrial force manufacturing face masks in this time of need.
  • Discusses the unprecedented experience of SanMar working alongside companies who are usually its competitors.
  • How the industry can make masks more appealing through branding.
  • An in-depth look at the PPE gown SanMar is manufacturing for use on the COVID-19 frontlines.
  • The tricky logistics of completely reworking supply chains during a crisis.
  QUOTES  
  • “I enjoy being around people so I look forward to the day we’re all back in the office.”
  • “If science says you should wear a mask, then [any] way we can make people feel better about wearing a mask, the better.”
  • “There’s no substitute for being together.”
  LINKS  


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