The promotional products industry brings apparel providers, decorator shops and end users together in a complex network of services. Contract decoration is a part of that community, referring to the process of providing decoration services to other businesses or individuals on a contract basis.
This can involve a wide range of techniques, including embroidery, screen printing, digital printing and more. Contract customers are looking for these services, so having a good marketing plan is necessary to grow a contract business in a competitive landscape. If you’re looking to market contract decoration services, here are a few strategies to consider.
Define Your Target Market
The first step in marketing your contract decoration services is to define your target market. Who is the business or individuals that are most likely to need your services? Consider factors such as industry, location, and the types of products they sell or use. By identifying your target market, you can tailor your marketing messages to their specific needs or interests.
Showcase Your Work
Now’s not the time to be humble — one of the best ways to market your contract decoration services is to show off what you can do. Provide samples of your previous projects and highlight your expertise in various decoration techniques. This can be accomplished through your website, social media platforms or even physical samples that you can share with potential clients. Make sure the samples are high quality and show the best of your breadth of skills.
Keep Your Website Current
When co-workers or contract customers ask me if I know a contract decorator in this part of the US or certain decoration techniques, I’ll send a list to them. The first thing the contract customer will do after I send them the list is usually to go look at the contract decorator’s website. They want to know more about the decorator — how long have they been in business and what decoration services do they focus on?
Take a look at our article about Building a Successful Contract Decorator Website to make sure your potential customers find what they’re looking for.
Leverage Social Media
Social media is a powerful market tool that can help you reach a wider audience. Use platforms such as Instagram, Facebook or LinkedIn to display your work, share industry news and trends and connect with potential clients. Consider running targeted ads to reach businesses and individuals who are likely to need your services.
Offer Customization Options
One of the main advantages of contract decoration services is the ability to offer customized solutions to clients. Make sure that you emphasize this benefit in your marketing messages. Consider offering a wide range of customization options, such as assorted colors, fabrics, and decoration techniques. This will help you stand out from competitors who offer more limited options.
Attend Tradeshows and Events
Attending tradeshows and events can be a terrific way to network with potential clients and display your work. Look for events that are relevant to your target market and consider exhibiting or even speaking at these events. This can help you establish yourself as a solution consultant and generate new leads.
Provide Exceptional Customer Service
Finally, one of the most effective marketing strategies is also the oldest one: word of mouth. Make sure that you’re responsive, transparent, and easy to work with so your customers have you at the top of their list when others are looking for recommendations. Educating your customer and collaborating with them will provide a positive experience, generating both repeat business and referrals.
Marketing contract decoration services requires a targeted approach that emphasizes your expertise, customization options and exceptional customer service. By displaying your work, leveraging social media, and maintaining a current and relevant website, you can generate new leads and establish yourself as a trusted provider of decoration services.