Sustainable Products for a Better World

September 22, 2020

Last week we spent some time examining the ways companies might fall into the tempting habits of Greenwashing, which means they may not be walking the walk as much as they are talking the talk when it comes to sustainability. While it might feel a little overwhelming to want to implement more sustainable practices, or … Continued

The Perils of Greenwashing

September 15, 2020

40 years ago, Kermit the Frog spoke the truth – it’s not easy being green. There are so many little choices we all make every day that add up to a massive, complicated picture of trying to be more conscious and respectful of the environment – trying to “be green.” And no, it’s not easy. … Continued

Wrangling Your Social Strategy: Finding Your Voice

September 8, 2020

World-class opera singers, best-selling authors and viral Twitter accounts all have one thing in common—a strong voice. It can take years to develop the creative muscles required to convey a proper tone or specific attitude via social media, but with a few tips and subtle tricks, you can find your voice and be well on … Continued

Twitter: Is That Still a Thing?

September 1, 2020

Welcome back to “Is That Still a Thing,” where we look at social networks and examine whether or not it’s worth investing our time and energy into growing an industry presence there. Today, we’re looking at Twitter. WHAT IS IT? Twitter is one of the most well-known micro-blogging platforms out there, and it created some … Continued

Meet Cotopaxi: Packed With Purpose

August 25, 2020

Cotopaxi’s creed, Do Good, touches every aspect of their company. SanMar is thrilled to announce Cotopaxi as one of our newest brands. Their sustainable product design is one-of-a-kind and empowers the individuals who make their gear. There are three new bags now available, each one packed with purpose and uniqueness. The Cotopaxi Luzon Backpack is … Continued

Being a Canvas For Good During the Pandemic

August 18, 2020

SanMar was very proud to launch A Canvas for Good last year. The initiative comes from the idea that our t-shirts are more than just t-shirts. They are canvases our customers use to make positive changes, build support for positive causes, shape teams, unite communities and build relationships. Through responsible practices, our product is seen … Continued

Why Logoed Apparel Still Matters

August 11, 2020

“Is logoed apparel even relevant right now?” With many offices closed, sports teams playing games with virtual audiences and schools planning to conduct classes online for the coming year, this may be a question you’ve asked yourself recently. You’re not the only one. We sat down (virtually, of course) with a couple SanMar salespeople to … Continued

A Few Favorites for Fall

August 4, 2020

Take a look at SanMar’s “New/Newer/Newest” catalog, and you’ll find well over 100 items listed. It’s our biggest new arrivals catalog ever, and includes all the products launched in January and May plus all-new August styles. It’s a lot to take in. From unique Cotopaxi bags to forward-thinking shirts from Allmade to our first women’s … Continued

Meet Vicki Ostrom: Prairie Princess Trend Whisperer

July 29, 2020

In her nine years working at SanMar, Trend Editor Vicki Ostrom has held two jobs. For the first four years, she was a Senior Designer working on apparel and then five years ago she transitioned into her current role as full-time Trend Editor. She knows what it means when things are forecast to be the … Continued

Feeling the Allmade Impact

July 21, 2020

The original tagline for Allmade® was “Make It Better.” While they’re saying it a little differently these days, the philosophy behind the words remains the same. One of the brand’s co-founders, Mel Lay, puts it this way: “We want to elevate the standard of t-shirts. If you’re not there, you’re missing the mark.” Mel got … Continued