Why Logoed Apparel Still Matters

August 11, 2020

“Is logoed apparel even relevant right now?” With many offices closed, sports teams playing games with virtual audiences and schools planning to conduct classes online for the coming year, this may be a question you’ve asked yourself recently. You’re not the only one. We sat down (virtually, of course) with a couple SanMar salespeople to … Continued

A Few Favorites for Fall

August 4, 2020

Take a look at SanMar’s “New/Newer/Newest” catalog, and you’ll find well over 100 items listed. It’s our biggest new arrivals catalog ever, and includes all the products launched in January and May plus all-new August styles. It’s a lot to take in. From unique Cotopaxi bags to forward-thinking shirts from Allmade to our first women’s … Continued

Meet Vicki Ostrom: Prairie Princess Trend Whisperer

July 29, 2020

In her nine years working at SanMar, Trend Editor Vicki Ostrom has held two jobs. For the first four years, she was a Senior Designer working on apparel and then five years ago she transitioned into her current role as full-time Trend Editor. She knows what it means when things are forecast to be the … Continued

Feeling the Allmade Impact

July 21, 2020

The original tagline for Allmade® was “Make It Better.” While they’re saying it a little differently these days, the philosophy behind the words remains the same. One of the brand’s co-founders, Mel Lay, puts it this way: “We want to elevate the standard of t-shirts. If you’re not there, you’re missing the mark.” Mel got … Continued

LinkedIn: Is That Still a Thing?

July 14, 2020

Welcome back to “Is That Still a Thing,” where we look at social networks and examine whether or not it’s worth investing our time and energy into growing an industry presence there. Today, we’re looking at LinkedIn. WHAT IS IT? When LinkedIn launched in 2003, it was a place to host your resume and connect … Continued

Using PPE Sell Sheets to Organize Your Ordering

July 8, 2020

As the demand for masks and other face coverings began to grow, SanMar quickly rose to the occasion and began offering more and more protective apparel pieces over the past months. A lot has happened in a short time, so we don’t blame you if you feel a bit overwhelmed (or confused!) as you look … Continued

Have You Visited the Media Library Lately?

June 30, 2020

When it launched about a year and half ago, the SanMar Media Library boasted a large collection of product photos and a few videos. Since then, we’ve been adding to it. Today it includes an even wider array of product photography and video content, plus a whole new set of marketing toolkits, flyers and resources … Continued

Adding Lasers to Your Decoration Toolbox

June 23, 2020

Smoke! Fire! Flashing laser beams! It sounds like the first scene in a new Terminator movie, but today’s subject is actually a growing trend in apparel decoration techniques. Laser cutting and etching isn’t new to the world of promotional apparel. It’s been around for a while, and the ways lasers are used in apparel decoration … Continued

A SanMar Exclusive: Allmade is Here

June 16, 2020

Our new sustainable brand — Allmade® — is passionate about changing the world: one amazingly-soft t-shirt at a time. The Allmade® story began when a few forward-thinking screen printers, entrepreneurs and business owners traveled to Haiti together to experience garment manufacturing first-hand. In the process, they saw the tremendous impact they could make on people … Continued

Reaching Outside the Box

June 9, 2020

Now more than ever, businesses are looking beyond their usual customer base and expanding into new markets. SanMar has done the research for you and we have many resources that can help you take advantage of these new opportunities. SELLING OCCASIONS SanMar’s selling occasions provide curated product collections focused on specific topics, such as retail … Continued