These days it can be a real challenge to know which marketing tools and tactics can actually make a difference to your bottom line. Finding the time and the resources to devote to creating and implementing those marketing strategies can be equally challenging. The good news is that even if you have big dreams and … Continued

It’s a big world out there, and sometimes it can feel as if your little specialty boutique just doesn’t have the resources to compete against nation-spanning mega-conglomerates. But just because you run a small shop, it doesn’t mean you can’t make a big impact. Let’s look at a few ways you can set yourself apart … Continued

School’s out for summer, which means it’s already time to start thinking about heading back to school in the fall. Our newest School Style Guide features a collection of looks for schools, teams and their biggest fans. Showing off School Spirit Organized by popular school and campus groups, the School Style Guide showcases trend-right decoration … Continued

Let’s be honest about something: nobody enjoys a cold call. There are even some who have declared the cold call dead. While those reports are somewhat exaggerated, we do agree that there’s a lot more you can do to capture your potential customers than plod through a list of phone numbers with a canned sales … Continued

Americans are interested in fitness more than ever. Strength and wellness are incredibly important parts of a healthy, balanced life and nearly 60 million Americans belong to gyms. Regardless of age, we are shifting what it means to be active and physically fit. With this shift comes a change in how we view athletic apparel. … Continued

Every day she walks into the office, our resident Trend Maven Vicki Ostrom sees people sporting SanMar apparel in fun and interesting ways. That’s why we started a semi-regular feature over on our Instagram account called #EyeSpySanMar. First up, we have Ray Hong. Ray is a project manager in our custom apparel department, and he’s … Continued

From sweatshirts and tees, to bags and caps, today’s colleges and universities are always looking for trend-right apparel and accessories that will be a hit. An ASI Market Study that looked at education sales found that only 2% of distributors say it’s “Very Easy” to start selling to schools and 33% say it is “Somewhat … Continued

With over 32 million U.S. golfers, the sport offers abundant business opportunities for you. Our new Golf Apparel & Accessories Guide is designed to make it simpler to shop for golf apparel, bags and caps. We’ve categorized the looks into good, better and best collections (for him and for her), so you’ll be right on … Continued

Modern professionals are looking for clothing that is stylish, comfortable and versatile. People don’t want to settle for the same old boring basics that have been seen for years. Instead, they are eager to find styles that can transition easily from the office to play. One of the exciting new trends being seen in women’s … Continued

The promotional products industry occupies an impactful place in the sales and marketing world. We’re a $23+ billion industry comprised of everything from large distributors and suppliers to small businesses and mom-and-pop shops. We help companies tell the world who they are, we bring together teams and communities, we provide great memories from favorite places … Continued