Tweens or toddlers — which age is a more challenging one? They’re each mired in a common struggle: rebellion. Both sets are in a hurry to grow up and enjoy a little independence. But tweens are also obsessed with conforming to the style preferences of their peers. And nothing inspires their solidarity more than spirit … Continued

We recently sat down with Rachelle Manning, SanMar’s sporting goods channel manager, for some insider tips on how to enhance sales to schools and teams. Think Outside the Performance Apparel Box When selling to teams the first thought is often to feature on-field and practice pieces, like performance shirts and jerseys. While those are a … Continued

The outdoor enthusiast is no longer defined in marketing circles by the iconic, rugged mountain climber fist pumping at the summit. For decades, open-air outfitters sought after these brand loyal, hardcore trailblazers. And while it’s true that the lucrative outdoor market is exploding — the demographics are changing. No longer does the image of the … Continued

In Fall 2015, 20.2 million students enrolled in a college or university. This month, schools around the country are welcoming a new class of incoming students. Help student groups prepare for the school year with club apparel and accessories that attract new members. The fall semester is a great time to introduce new products. With … Continued

The thundering applause. The spectacle of the opening ceremony. The sweat and tears around the track, in the pool and on the mat. The highly anticipated summer games are certain to fill us with patriotism and pride. From the flag-bearer’s specially-designed illuminated jacket to the athletes’ slick uniforms, the passion for our red-white-and-blue is on … Continued

The 2017 Apparel, Bags and Caps catalog began hitting mailboxes this week. Our annual full-line catalog is packed with hundreds of sales-winning choices—including more than 240 new looks. Within the walls of SanMar, we’ve nicknamed this publication the ABC catalog. Its sole purpose is to help generate sales for you now and into 2017. But … Continued

Schools are one of the largest markets for promotional products and apparel. Last year alone, 14.9 million U.S. students attended high school, while 20.2 million enrolled in a college or university. With many of these students participating in a sport, club or activity, the opportunities for sales are endless. We have created a sales guide … Continued

Project Press It is a weekly video series created by Stahls’ TV to provide weekly inspiration for the apparel decorator looking to step-out of the box and get ahead of the competition. This fun and exciting series includes how to decorate garments with a heat press and heat transfer vinyl for unique designs that give decorators new ideas, including this innovative, 3D, … Continued

Summer is here and with it comes the promise of grills, cookouts and barbecue. Grilling is an American pastime and barbecue is quickly becoming the new apple pie. The numbers speak for themselves. Seventy percent of American households own a grill or smoker, with 45% planning to purchase a new one this year. Ninety-seven percent … Continued

The 4th of July is a time to celebrate America and show off our patriotism. This year – packed full with the Summer Games in Rio, the 100th anniversary of our National Parks and a presidential election – is an especially ideal time to rock American pride. Help your customers capture an American Vintage vibe … Continued