Smoke! Fire! Flashing laser beams! It sounds like the first scene in a new Terminator movie, but today’s subject is actually a growing trend in apparel decoration techniques. Laser cutting and etching isn’t new to the world of promotional apparel. It’s been around for a while, and the ways lasers are used in apparel decoration … Continued
Americans are interested in fitness more than ever. Strength and wellness are incredibly important parts of a healthy, balanced life and nearly 60 million Americans belong to gyms. Regardless of age, we are shifting what it means to be active and physically fit. With this shift comes a change in how we view athletic apparel. … Continued
With over 32 million U.S. golfers, the sport offers abundant business opportunities for you. Our new Golf Apparel & Accessories Guide is designed to make it simpler to shop for golf apparel, bags and caps. We’ve categorized the looks into good, better and best collections (for him and for her), so you’ll be right on … Continued
Join the global movement where strength and wellness matter more than ever. We are redefining what it means to be active at any age. More than that, we are sharing our own fitness images, journeys and encouragement via social networks. This puts what we wear, how it’s decorated and what those graphics say in the … Continued
The Nike Swoosh. The OGIO O. The New Era flag. If you’re helping clients with gifting occasions, employee recognition ideas, special events or even good old uniforming, sometimes nothing but a retail brand-name style—and its immediately recognizable logo—fits the bill. Retail looks pack a punch with end-users thanks to their perceived higher value. Pairing a retail-brand … Continued
Americans love to run. Though it may have taken a few centuries for running to become a commonplace pastime it’s now as popular as can be. Millions of Americans incorporate running into their regular routine. In 2002 alone, nearly 10.5 million Americans ran 100 days or more. This increase of interest has brought the fascinating evolution … Continued
What is it about the start of a brand new year that signals the urge to change things up? Let’s face it, December 31, 2016 wasn’t all that different from January 1, 2017. It’s so easy to make resolutions sitting while lounging in jammies and binge-watching the latest hot show. Your customers — even those … Continued
We recently sat down with Rachelle Manning, SanMar’s sporting goods channel manager, for some insider tips on how to enhance sales to schools and teams. Think Outside the Performance Apparel Box When selling to teams the first thought is often to feature on-field and practice pieces, like performance shirts and jerseys. While those are a … Continued
Schools are one of the largest markets for promotional products and apparel. Last year alone, 14.9 million U.S. students attended high school, while 20.2 million enrolled in a college or university. With many of these students participating in a sport, club or activity, the opportunities for sales are endless. We have created a sales guide … Continued
Sweat. It’s par for the course when you’re putting out hardcore effort. Sweat gets rid of toxins, cools the body and cleans pores. It does a body good but we don’t want it hanging around — especially if we’re planning on cycling to work. Enter performance fabrics. Wicking away sweat is just the beginning of … Continued