Newtopia is a colorful place. Color is how we connect to the clothes we wear and how we express ourselves. As we’re making fresh new choices and building smart, versatile wardrobes, color is one of the most obvious ways that those expressions come to life.
Newtopia: Smart Wardrobes
Newtopia: A Field Guide to Gen Z
Call them what you will: Post-Millennials, Neo-Digital Natives or Zoomers. The most important thing to remember about Generation Z is that they represent a huge, influential group of people. And they’re your next customer. It’s no coincidence that many members of Gen Z also fit right into that new place we’ve been exploring: Newtopia. This … Continued
Newtopia: Green Beginnings
So, we’ve started a new year. Did you notice? New beginnings mean starting out fresh, and the first color that comes to mind is often green. As a color it creates a visual reminder of nature, health and growth. As a concept, it speaks to our commitments to take better care of the world and the creatures that live in it. Both represent important apparel trends in the year to come.
A Field Guide to Newtopia
Next year, we’re going to be exploring a new world. It’s not exactly a utopia — an imagined place in which everything is perfect — because “perfect” is a lot to ask for. But we’re going to do the best we can, and since we’re going to be creating this world for ourselves, we can … Continued
Active Altruism: Influencing Sustainability
Marketing, as they say, ain’t what it used to be. Influencer marketing has arrived, and it represents an unquestionable shift in the dynamics of brand power and message. “Exposure is no longer the preserve of the rich,” says Al Ramich, CEO of SmallGiants. “You can go viral (and therefore have influence) with no backing, no … Continued
Active Altriusm: Good For One, Better For All
It feels good to do good. From a solid workout that generates our own power to cleaning up our neighborhoods, we’re finding ways to make getting healthier bodies also contribute to a healthier world. See how the apparel you choose can support your goals for a healthier body and a better world.
Practical Magic: Utilitarian Glamour
What’s the first thing that pops into your mind when you think of something glamorous? Usually when we hear the word “glamour” we envision it in the modern sense — alluring, mysterious, maybe even romantic. There is another, more old-fashioned meaning where glamour is an enchantment — literally a magic spell. But when you think … Continued
Practical Magic: The New Tailored
“It’s still magic, even if you know how it’s done.” – Terry Pratchett – They say that a good magician never reveals how she does her tricks. But what we call “magic” is often just taking everyday objects and doing something surprising with them. A coin is nothing special until you make it disappear. A … Continued
Transformation: An Antidote to Boredom
This summer is not just a time of adventure. It’s also a time of transformation. Find out how we’re jolting ourselves out of a life on pause and bringing joy back into the picture as we explore the first aspect of our time of change. Purposeful Play is an idea incorporating both the adventures of summer and the preparations for returning to school and work scenarios.