What is ecotherapy, and what does it have to do with apparel trends? When it comes to rebalancing our wardrobes…everything! Find out how trying to be intentional with our experiences in the great outdoors means making sure what we wear is up to the task.
Let’s take a look at gift-giving in 2022. A gift that will be used and remembered fondly is one that shows that you understand the person you’re giving it to. While there’s no one-size-fits-all philosophy, it can be useful to look at different generations, and get to know their motivations and the things they care about.
If you’ve ever watched a Sumo match, there’s a word they use when the wrestlers need some encouragement.The gyōji (a Sumo referee) will call out “Hakkeyoi!” in the ring, meaning “Put some spirit into it!” I’ve recently had the chance to present in front of real live people again and although it feels great to … Continued
The last two years have been a true test of our ability to connect – to the world, to our work, to one another and even to ourselves. In that time we’ve found new methods to make and maintain those connections. Let’s look back at the last few months and see where some of those things we’ve been talking about connect to each other, and where we go from here.
Call them what you will: Post-Millennials, Neo-Digital Natives or Zoomers. The most important thing to remember about Generation Z is that they represent a huge, influential group of people. And they’re your next customer. It’s no coincidence that many members of Gen Z also fit right into that new place we’ve been exploring: Newtopia. This … Continued
So, we’ve started a new year. Did you notice? New beginnings mean starting out fresh, and the first color that comes to mind is often green. As a color it creates a visual reminder of nature, health and growth. As a concept, it speaks to our commitments to take better care of the world and the creatures that live in it. Both represent important apparel trends in the year to come.
Next year, we’re going to be exploring a new world. It’s not exactly a utopia — an imagined place in which everything is perfect — because “perfect” is a lot to ask for. But we’re going to do the best we can, and since we’re going to be creating this world for ourselves, we can … Continued
Marketing, as they say, ain’t what it used to be. Influencer marketing has arrived, and it represents an unquestionable shift in the dynamics of brand power and message. “Exposure is no longer the preserve of the rich,” says Al Ramich, CEO of SmallGiants. “You can go viral (and therefore have influence) with no backing, no … Continued