Spring invites us to seek a new perspective on all sorts of things. So is it time for a fresh take at work? Looking for ways to inspire your team? As you put together your plans, consider something from our new Limited Edition Tommy Bahama collection to help drive your efforts forward.
Amazing. Elevated. Relevant.
“Whoever and wherever you are, Tommy Bahama inspires you to relax, exhale and enjoy the moment,” say Shel Renning, SanMar VP of Merchandising. “Their apparel is amazing. It’s elevated, aspirational and relevant in the marketplace. People want this look and feel.”
“The five styles in our Limited Edition collection (two iconic short sleeve shirts, two polos and a 1/2-zip pullover) represent the best of Tommy Bahama,” she continues. “This brand is so well-known for island-inspired sportswear, with luxurious silks and cottons. Very decorator-friendly, too. These particular styles are already well received in the professional sports space, and now this Limited Edition collection offers so many opportunities for the rest of the marketplace.”
Why a Limited Edition collection?
As SanMar VP of Marketing Shelley Williams puts it, “A limited edition opportunity can give you access to a brand that may not be easily available otherwise. It’s the chance to gauge real-world demand for a particular brand or style and help our customers grow their businesses.”
It was this type of strategic thinking that focused our attention on Tommy Bahama, leading us to explore with them opportunities for a limited edition collection to offer our customers.
4 ways you could use this Limited Edition opportunity
Start by strategizing one (or at the most two) key objectives for taking on a limited edition brand – i.e., how you want this effort to impact your sales, customer engagement and/or cachet. For example:
- Promote urgency and add-on sales from your loyal customers with this in-demand brand
- Gauge how new, niche or casual customers respond to an offering outside your regular assortment
- If it’s time to re-outfit your crew, see how a top-shelf style inspires them and enhances your work environment
- Create buzz for your one-time event or loyalty reward with this cool, desirable brand
Place your Tommy Bahama order soon
While we’ve acquired significant Tommy Bahama inventory for this opportunity, remember it is a Limited Edition collection. So it’s best to order your favorite Tommy Bahama styles soon before all this great island vibe is just a breezy memory.
Remember, you can check current inventory levels anytime on sanmar.com to determine if a Limited Edition opportunity will meet your business needs. Just click the “Check Inventory and Pricing” button on any product’s detail page.
Now…relax, exhale and enjoy the moment!