This holiday season may look a little different than ones before. Whether you’re celebrating virtually, holding small gatherings, or otherwise redefining what “togetherness” looks like, one thing remains the same: it’s a time to make people feel appreciated.
From co-workers to clients, customers or family members, finding the perfect gift can help make the season brighter. SanMar understands the importance of finding the right gift, no matter the audience, which is why we’ve created the 2020 Trend Guide to Gift Giving, which highlights countless ideas for everyone on your list.
The guide is broken down into three trend categories, each designed with a specific audience in mind:
Mood Boosters: Happiness and joy are always in style. This season, bright colors and cozy fabrics are a wonderful way to spread smiles, like the Port Authority® Cozy 1/4-Zip Fleece, the Port Authority® Faux Fur Blanket and the Port & Company® Knit Cap. For this crowd, think ultra-soft fabrics and cozy warmth.
Mindful Giving: Gifts that are purposeful will dominate lists this year. From gifts made with 100% repurposed or recycled fabric like the Cotopaxi Batac Backpack, the Allmade® Unisex Tri-Blend Long Sleeve Tee or the District® Re-TeeTM they are styles that leave people feeling good.
Elevated Activewear: With many people searching for the perfect combination of professionalism and comfort, luxe “tailored” styles are the perfect mix of elegant ease. Styles like the Sport-Tek® Triumph 1/4-Zip Pullover, the Nike Utility Speed Backpack and OGIO® Slate Polo all offer casual comfort perfection for those seeking the perfect balance in life.
In addition to these categories our gift giving guide offers insight into other trends that might help with gifting. For example, did you know there is a decrease in the experience gift market this year, which means there will be an increased focus on meaningful gifts that foster a sense of togetherness. And sustainability and the great outdoors are incredible popular—think about outerwear that will equip people for lots of outside activities while moving away from other items like single-use plastics.