Meet MiiR, our newest retail brand and a SanMar exclusive. Known for exceptional drinkware, MiiR now brings that same thoughtful design approach to 31 apparel and bag styles—from outerwear and fleece to polos, packs and bags. The result is an easygoing collection built for everyday life, with pieces that feel considered, comfortable and ready to go wherever the day leads.
“This is an exciting opportunity for SanMar! MiiR approached us because they wanted to expand beyond their drinkware offering into premium apparel and bags.”
– Shel Renning, VP of Merchandising
That expansion gives MiiR a new way to show up for customers beyond what they drink from—and into what they wear, carry and rely on wherever life takes them. So who is this collection made for? It starts with customers who want products that work hard, look good and make sense across work, travel and everything in between.
The MiiR Crowd
The MiiR customer is someone who wants pieces that can keep up without calling too much attention to themselves. They like clean design, easy comfort and a polished look that works just as well on a commute as it does on a trip, at the office or out and about.
With modern athleisure-inspired silhouettes and thoughtful fabrications, the collection fits into an urban-to-active lifestyle without feeling like traditional outdoor gear. And because sustainability matters to this customer, they’re drawn to products made with recycled materials and a more responsible approach to design.
That everyday versatility is really the throughline of the collection. MiiR pieces are designed to move naturally from one moment to the next, without asking customers to change bags, change layers or overthink what they’re wearing.
A More Considered Way to Handle Every Day
MiiR is all about making everyday pieces feel more intentional. The apparel is easy to move in. The bags are built for purposeful carry. And across the collection, the look stays clean, versatile and elevated—without ever feeling overdone.
“The gap MiiR is trying to fill really crosses over into that outerwear/athleisure space…which is fantastic because our customers have been asking for that,” Shel says. “It’s a collection designed to move easily from one setting to the next.”
Of course, versatility is only part of the story. MiiR also brings a sense of purpose that helps every product feel connected to something bigger.
Retail-Ready & Responsible
There’s much more to MiiR than good design. Each style includes a MiiR Give CodeTM so customers can learn more about the brand’s positive impact on people and the planet. It’s a simple way to connect every product back to a bigger purpose—and to the idea that progress comes from the choices we make along the way.
“It’s really about just making choices in our world,” Shel says. “We’re not going to be perfect every time, but we can always do better.”
Even the name MiiR reflects that bigger-picture thinking, combining inspiration from the outdoors with a broader idea of connection.
The Meaning Behind MiiR
MiiR, pronounced “mEEr,” has a name with two meaningful roots. One is a tribute to John Muir, the rugged mountaineer and advocate who helped protect America’s treasured lands in the late 1800s and early 1900s. Known as the “Father of the National Parks,” Muir gave us the beloved line, “The mountains are calling and I must go.”
The name also borrows from Eastern European languages, where “mir” loosely translates to “world” or “peace.” Put together, it’s a reminder that we all have a role to play in building a more thoughtful, connected world.
That mix of thoughtful design, everyday usefulness and meaningful purpose is what makes MiiR such a welcome addition to SanMar.
Discover MiiR Today
Purposeful, polished and easy to wear or carry, MiiR brings a fresh perspective to apparel and bags. Explore the collection today and discover essentials made to keep up with real life.