At the end of every year, Pantone names a color intended to represent the year to come. 2020 has been a most unexpected year, and the color institute has responded with an unexpected choice for 2021: two colors. “A message of happiness supported by fortitude, the combination of Ultimate Gray (PANTONE 17-5104) + Illuminating (PANTONE … Continued
Usually, this is the time of year for food and fellowship shared with family and friends, the time to remember all the things that we’re thankful for. This year is looking a little different, but there are still plenty of reasons to give thanks. Here’s just a few on our list. Preparation “The readiness is … Continued
It’s the most wonderful time of the year. It’s time to catch up with our Decorator and Digital Solutions team to see what decoration techniques have been keeping them busy lately. These up-and-coming techniques are making a big splash and catching customers’ attention everywhere. One of the trending techniques that has had the biggest impact … Continued
“Is logoed apparel even relevant right now?” With many offices closed, sports teams playing games with virtual audiences and schools planning to conduct classes online for the coming year, this may be a question you’ve asked yourself recently. You’re not the only one. We sat down (virtually, of course) with a couple SanMar salespeople to … Continued
In her nine years working at SanMar, Trend Editor Vicki Ostrom has held two jobs. For the first four years, she was a Senior Designer working on apparel and then five years ago she transitioned into her current role as full-time Trend Editor. She knows what it means when things are forecast to be the … Continued
Smoke! Fire! Flashing laser beams! It sounds like the first scene in a new Terminator movie, but today’s subject is actually a growing trend in apparel decoration techniques. Laser cutting and etching isn’t new to the world of promotional apparel. It’s been around for a while, and the ways lasers are used in apparel decoration … Continued
Now more than ever, businesses are looking beyond their usual customer base and expanding into new markets. SanMar has done the research for you and we have many resources that can help you take advantage of these new opportunities. SELLING OCCASIONS SanMar’s selling occasions provide curated product collections focused on specific topics, such as retail … Continued
I really like Earth Day. It falls a few days before my birthday (Yes, I’m the girl who celebrates “Birthday Month”), so every year I try to do something in the Earth’s and my honor like buy something to plant in my yard — flowers are my favorite. In fact, I did so this weekend … Continued
When looking for ways to boost business in the new year, the answer might be simpler than you think. Some of the hottest trends are happening in something accessible and budget-friendly: new color additions. We’ve been listening to our customers, hearing specific requests for colors and trends and transforming this feedback into brand new styles … Continued
There was once an idea, to bring together a group of remarkable decoration techniques. To see if they would work when we needed them most, to impress our customers with things they’d never seen before. True believers, it’s that time again. Come with us and discover the latest and greatest apparel decoration trends, just in … Continued