“Is prep the ultimate trend or the denial of all that is trendy?” The answer to this question requires that we try to understand why we keep coming back to preppy style. Let’s take a closer look at how the familiarity, adaptability and detail-oriented nature of prep fashion keeps us engaged in what we choose to wear.
Prep style is making a serious comeback, but it looks a little different than it used to. Now everyone is a welcome member of the Club House and is free to explore what preppy looks like for them. Let’s explore Dark Academia, Tenniscore and New Prep, just a few of the preppy variations that each take the look in their own unique direction.
About two years ago we had a lot of questions about what the future held. Alongside important issues like public health and maintaining a strong economy there was another, more everyday question in the air: will we ever wear real clothes again? Things have changed a bit since then. The urgency of the pandemic has … Continued
Our relationship with work has never been more complicated, and what we choose to wear to work reflects this complexity. As companies seek to bring workers back into the office, it helps to consider why employees want to work and provide apparel that meets them where they are. The Style Network takes a closer look at the different motivations for employees and what they might want to wear if they’re coming back into the office.
If you’ve ever watched a Sumo match, there’s a word they use when the wrestlers need some encouragement.The gyōji (a Sumo referee) will call out “Hakkeyoi!” in the ring, meaning “Put some spirit into it!” I’ve recently had the chance to present in front of real live people again and although it feels great to … Continued
So, we’ve started a new year. Did you notice? New beginnings mean starting out fresh, and the first color that comes to mind is often green. As a color it creates a visual reminder of nature, health and growth. As a concept, it speaks to our commitments to take better care of the world and the creatures that live in it. Both represent important apparel trends in the year to come.
We often see nature as a wholesome and healing place. Somewhere we can seek refuge from the modern world and get away from it all. And that is true, but the natural world can also be harsh and brutal too. It’s a place where survival of the fittest reigns supreme, though I’d argue that the … Continued
Trends are defined by connections. A trend is not just an interesting data point. It’s not a graph in a media article or a whitepaper on some specific social movement. While we often get caught up in the statistics that explain trends, all that complicated info-wrangling doesn’t mean much without the connections we make to … Continued
Let’s start the new year with a cup of kindness, like we sing about in “Auld Lang Syne.” Let’s talk about the shire. Just using that word should conjure an image in your mind: a safe and cozy neighborhood where everyone watches out for one another. It’s a place where you could live your best … Continued