The landscape of the business world is changing and the virtual business world is now mainstream. Everything from digital catalogs, online meetings and even virtual samples are reigning supreme. If you are like me, you’ve spent your years developing your business and all too often ignoring or skimming the virtual tools offered by others to … Continued

Over the past decade, the apparel and decorating industries have evolved many time- and labor-intensive decorating processes to using new technologies to deliver products quickly. Direct to garment (DTG) printing has emerged to print large orders, while also handling small jobs efficiently. But faster turnaround times driven by market demand and e-commerce platforms have created … Continued

A colorful surprise you say? Yes! The surprise is brought to you by Cotopaxi – they are new to the promotional products industry but their story and mission are exactly what customers have been asking for. Each Cotopaxi bag is made from 100% repurposed fabric, creating one-of-a-kind pieces that are socially and environmentally responsible. Cotopaxi … Continued

Music videos, despite what you may have heard, did not kill the radio star. There was an obvious disruption, but the method for consuming music expanded to include internet-based streaming services…the music industry didn’t end. Instead, it grew. Similarly, today we are seeing a shift in marketing methods and consumer engagement within the decoration industry. … Continued

Women’s bicycles, kayaks, napkins and coins…what do all these things all have in common? COVID-fueled scarcity. There are so many items that have experienced significant growth during this pandemic. The concept of scarcity marketing is nothing new but in these times this already up-trending tactic can be deployed with dramatic results. Are you utilizing these … Continued

These are some surreal times we are living through. And while so many pieces of our businesses and lives have taken incredibly difficult turns, this year has also brought out the best in many people and organizations who have crafted new and innovative ways to help one another. One such website that stood out to … Continued

Imagine someone giving you $100,000 in cash but the money must be spent on your company, and every second it is not put into play, you lose a dollar. How fast would you act!? Likely, really fast, right? Now imagine the same concept but instead of money, the currency is TIME. Would you react as … Continued

As a member of the Decorator and Digital Solutions Team, one of the luxuries of my job is the ability to explore and research the challenges that decorators face. We strive to learn every day and are eager to share those experiences any time we can. Recently, a decorating challenge came in about screen printing … Continued

Today, it wouldn’t be a surprise to have an end user require a custom decorated product delivered within two to three days – something that would have been an exception to the rule a decade ago. The evolving norm of consumer behavior has driven us further toward an on-demand expectation, requiring a blend of product … Continued

Digitizing has made embroidery a very simple task – you only have to select a design, create its digital file and plug it onto embroidery machine. But if you are looking to make unique garments with supple, soft embroidery designs, there are many things you need to know, including giving importance to your fabric when … Continued