Hindsight 2020: The Year in T-Shirts

December 29, 2020

When reflecting back on 2020, it’s undeniable the year was a unique one. For better and for worse, this year challenged us while also highlighting the best in us.

We decided to collect a few of our favorite “T-Shirt Moments” from this one-of-a-kind year and we would love to hear what your favorite t-shirt moments were as well!

From all of us at SanMar, thank you for being part of our 2020. Here’s to a bright and healthy 2021!

Good News + Restaurant Relief Fund

In May, actor John Krasinski aired his fifth episode of his springtime YouTube series “Some Good News.” During the episode they highlighted Guy Fieri’s fundraising support for the Restaurant Relief American campaign, that supported U.S. restaurant workers affected by COVID-19. They also announced that Pepsi donated $3 million to the campaign, as well as launched a new t-shirt designed by Krasinsksi’s daughters.

Limited edition, with 100% of the proceeds going to the Restaurant Employee Relief Fund, the fun tees were definitely some good news during hard times.

Allmade® Added to the SanMar Family

This year, SanMar was thrilled to add the brand Allmade® to the growing family of sustainable apparel we offer. Allmade® was founded by screen printers for screen printers and was founded on the principles of breaking the cycle of poverty while reducing the industry’s impact on the environment. Their tees are made with 50% recycled polyester, 25% tencel-modal and 25% organic cotton. While creating jobs for families in Haiti, Allmade® remains committed to their vision of making things better.

To learn more about Allmade® and sustainable apparel now available at SanMar, listen to our podcast interview with co-founders Mel Lay and Ryan Moor.

Landscaping Merch Success

When Rudy Giuliani held a Philadelphia press conference in the rear parking lot of Four Seasons Total Landscaping in November, the small business could have never predicted the amount of worldwide interest it would create. Seeing the increase in attention, the small company created branded merchandise to keep up with demand for items with their name and logo.

In just under a month the company fulfilled more than 35,000 orders for t-shirts, sweaters and more. They totaled more than $1 million in sales! Since then, they’ve expanded their store with even more designs and fun apparel.

Friend’ly Tees for COVID Relief

Just in time for the holidays (and after a year of lots of nostalgic TV binge-watching) Matthew Perry of “Friends” fame launched a line of merchandise inspired by his timeless character, Chandler.

The store (called “Could this BE any more of a merchandise store?”) had shirts, hoodies, mugs and more available for a limited time. Many of the items had a playful take on one of Chandler’s most-quotable lines. For example, you could get a mug that asks, “Could this BE any more of a mug?”

Proceeds from the merchandise went toward the World Health Organization’s COVID-19 response fund.

Did you have a favorite t-shirt moment from 2020? We’d love to hear about it! Share with us at one of our social platforms: Facebook, LinkedIn, Twitter or Instagram.