Into the Woods & Beyond with Russell Outdoors

April 26, 2023

Know someone who lives and breathes the outdoor lifestyle — when they’re not hunting, fishing, camping or driving the backroads, they’re planning their next outing? That’s my brother-in-law Bill.

It never surprises me to see him sporting the camo or other outdoor styles. It’s a natural expression of who Bill is and what he loves, one that just feels right whether he’s at home, out to dinner or even calling on sales clients. It’s the skin he’s comfortable in, and people in his circle appreciate his style because they know it’s an authentic reflection of who Bill is.

Reinvention, Expansion & Excitement from Russell Outdoors

Russell Outdoors RealTree TeeOur new Spring 2023 collection from Russell Outdoors is designed for people like Bill who consider the “outdoor lifestyle” just lifestyle, period. You’ll find:

  • A greatly expanded selection of styles, ready to wear every day and anywhere
  • A fresh Realtree EDGE® pattern
  • Enhanced comfort and performance fabrications
  • Versatile outerwear with a look and feel that declares “I. Love. The Outdoors.”

“Russell Outdoors outfits people who want to represent their passion for the great outdoors wherever they go,” says Sara Thompson, SanMar Director of Active Brands. “We’re going after it in a big way. Our expanded offerings appeal to both the traditional customer who loves camo for its functionality and as everyday wear, plus demographics who want camo and active styles with fabrications, performance features and clean looks right for more aspects of their daily lives – including the workplace.”

More Styles That Shout, “I love the outdoors!”

As part of our expansive rollout this spring, you’ll find 16 new styles of tees, hoodies and outerwear from Russell Outdoors. The vast majority feature a fresh Realtree EDGE pattern, which outdoor-loving customers are always on the hunt for.

Improved Comfort & Performance: Wear Anytime, Anywhere

Russell Outdoors Basin JacketWhile customers have loved Russell Outdoors for years, they’re also demanding more options today to wear for all types of activities. Look for styles with the softer feel of 100% ring spun combed cotton, as well as performance fabrications with technical details and moisture-wicking.

Outerwear That Says You Love Getting Out There

This spring’s Russell Outdoors collection includes new outerwear styles ideal for a casual office vibe, corporate retreat or favorite hike. With both the Basin Jacket and Basin Snap Pullover, you’ll enjoy a classic, wool-like look and feel, yet also easy care for that perfect outer layer.

Plenty of Great Decoration Options

Thanks to this expanded collection sure to inspire devotees as well as new fans, it’s a great time to pair your brand or message with Russell Outdoors. Of course all styles are decoration-ready, and several feature significant colorblock areas that really open up the decoration opportunities.

And now, the tough question. Which ones should I get Bill for his birthday?

Check out all 16 new Russell Outdoors styles plus core favorites today.