Only the Best Brand Names. Period.

April 12, 2023

In these days of highly competitive, quickly-changing markets, your customers crave any edge and positive visibility they can get. Pairing their logo with famous brand apparel, caps and bags can make a difference between reaping positive impressions or being overlooked.

That’s why for over 50 years, SanMar has set a high standard for the big-name brands we choose to offer—because your clients are worth only the best brands and styles.

Check out the collections below, and see how each brand is uniquely positioned to help your customer’s logo get the recognition it deserves.

Brooks Brothers®

SanMar is proud to introduce Brooks Brothers to our best-in-the-business selection of brands. You’ll find this instantly-recognized name an aspirational option for many of your clients due to its timeless simplicity, understated confidence and impeccable quality.

These exclusive styles of apparel and accessories are designed specifically with the needs of the promotional apparel customer in mind. This complete collection of refined, classic styles is ideal for an elevated corporate uniforming transition, senior management retreat or greatly appreciated years-of-service gift.


TravisMathewThis premier lifestyle brand is inspired by the culture and lifestyle of Southern California’s surf, sand and sun. With a smart blend of performance and innovative design, each style is crafted for a perfect balance between functional comfort and superior style. Their versatile, everyday apparel is soft, lightweight and designed for ultimate wearability that’s at ease whether you’re teeing up a new business presentation or teeing off the 1st hole.

With all the high-visiblity athletes (like recent Augusta golf winner Jon Rahm), entertainers, musicians and other cultural icons sporting TravisMathew apparel, it speaks volumes about your client’s team and business when their brand is featured alongside the TravisMathew logo.

Tommy Bahama Limited Edition Collection

Whoever and wherever you are, Tommy Bahama inspires you to relax, enjoy the moment and embrace your best life. With soft, breezy silks and cotton, all five styles in this special collection are amazing, elevated and aspirational—and very decorator-friendly too.

Here are three ways you could use a limited edition opportunity like Tommy Bahama:

  • See if the brand promotes urgency and add-on sales from your loyal customers
  • Gauge how new or niche customers respond to an offering outside your regular assortment
  • Create buzz with this cool brand for a one-time event or rewards program


First known for fusing modern design, performance and lifestyle into luggage, golf bags and backpacks, OGIO is now also well-regarded for apparel innovation. Starting with cutting-edge fabrics, technical properties and hidden details, they finish with a polished, effortless style that’s always ready for business. The result is comfortable, flattering and confident looks perfect for relaxed work spaces, a day full of sales calls or business travel.

The North Face

The North Face®

Their mantra of Never Stop ExploringTM inspires this brand to test the outer limits of performance and possibility. If your customers are ready to push their limits as well, then The North Face is an ideal choice for aligning their brand with the love of all things outdoors. That includes adventure clubs and competition teams, as well as all types of guide services and wilderness resorts.

See special brand and ordering guidelines for The North Face here.


Since day one in 1889, Carhartt has used top-notch materials in crafting the toughest workwear, built to work harder and last longer than anything else out there.

When your customer is outfitting a hard-working, roll-up-their-sleeves crew, explore our Carhartt collection for good looks and rugged durability that never quit day after day. Plus, remember Carhartt is simply good, long-lasting product loved by people from all kinds of backgrounds — so look for crossover opportunities where the hard work and reliability that Carhartt symbolizes will create a positive association with your customer’s brand.

Eddie Bauer®

Live Your Adventure® with Eddie Bauer. For over 100 years, this brand has committed to inspiring outdoor exploration and enjoyment by delivering superior weather protection, technical performance and comfort, along with classic good looks. That makes Eddie Bauer apparel and bags an iconic partner for enhancing your clients’ branding.

Russell OutdoorsTM

Whenever you have events or organizations that are all about hunting, fishing, hiking and camping, that’s a perfect fit for Russell Outdoors. Thanks to our rollout of 16 new styles with a fresh Realtree EDGE® pattern and updated fabrications, you’ll find plenty of options to outfit this avid fanbase who loves showing their passion for the great outdoors everywhere they go.

To learn more about what’s new with Russell Outdoors and the people who love wearing it, check out: Into the Woods & Beyond With Russell Outdoors.

Cotopaxi Batac


What do you offer customers who have a sense of adventure and flexible guidelines? Delight them with Cotopaxi. Each of their bags and packs is one-of-a-kind, made with 100% repurposed fabric and a unique color combination. By empowering their workers to let their creativity shine, Cotopaxi is always a colorful out-of-the-box surprise that’s flexible, durable and ready for all kinds of adventures.

Learn more about Cotopaxi, including decorating tips.

New Era®

Even after 100+ years, New Era continues to challenge the norm. Building from a long-established base of professional and fan baseball caps, New Era has blossomed into the number one headwear brand spanning the global worlds of sports, fashion, music and entertainment. Add onto that a great selection of sports-oriented apparel and bags, and you have the perfect answer when customers come calling for gear to outfit their team, league, staff and fans.


NikeNearly anyone and any business can “just do it” with Nike. As an inescapable worldwide athletic brand, of course Nike is always a strong contender for any customer needing apparel, caps or bags for a team, league or active event.

It’s also one of those universal brands that can crossover for practically any purpose. As Nike’s mission statement says:


* If you have a body, you are an athlete.

So for any of your clients, it’s always worth considering how a Nike polo, tee, sweatshirt or other style can step up their game and visibility.

One final thought: Remember what Nike and Michael Jordan achieved together (or check out the recent big-screen take on the story). It’s the ultimate example of a well-done brand association that raises the bar for everyone.

Explore all of the brands SanMar offers simply by rolling over Brands on the left side of our home page on