It’s a brand-new year, full of possibilities and moments of surprise and delight.
Here at SanMar, we can’t wait to see what this year will bring. We’re already showing up at industry tradeshows, and we’re excited to unveil all the new things we have in store. With over 125 fresh styles to help build your business in 2024, there’s plenty to see! Let’s dig into a few of the highlights.
Get Ready To Play
When it comes to sports, SanMar is bringing our A-Game to the new year. Adding 35 versatile, high-performance pieces from Sport-Tek®, we’ve got you covered for everything from practice to team travel to game day to tailgate parties.
This new collection for adults and youth includes flexible top-to-bottom stock uniforming in over a dozen popular team colors and for multiple sports. When it comes to gearing up for a great season, this is how we team.
Take a Fresh Look
Step into your unique point of view with a relaxed and sophisticated look for 2024. Mercer+Mettle is rolling out their updated collection to speak to the need for flexible clothing that can be worn for the day’s work or a night out.
From the versatility of stretch crepe polos and crewnecks to the timeless polish of a knit blazer to the utility of a stylish pack or duffel, these 10 new on-trend styles will fit in anywhere you happen to be.
Make a Real Difference
Wear your commitment to sustainability on your sleeve with more than 25 new sustainable styles across five different brands. Offering options made from recycled and organic fabric shows your customers that you’re invested in the things they care about most.
The new Heavyweight Recycled Cotton Tee from Allmade stands out as a “sustainable superstar,” due to its ultra-soft hand feel, selection of vintage-inspired colors and 100% recycled cotton fabric. Rob Crowley, Senior Director of Private Label Basics and Industry Brands at SanMar, considers this Allmade tee a “premier alternative to conventional cotton t-shirts” that addresses your customer’s need for a sustainable heavyweight t-shirt.
Other additions this Spring take a variety of approaches to both style and sustainability, including a new polo made of 96% recycled polyester from TravisMathew and the 100% recycled OGIO Regain polos. The carbon-neutral C-FREE double knit 1/4-zips and full-zip sweatshirts round out these responsible innovations in sustainable apparel.
Throwback Every Day
Always on trend, District introduces District WashTM, a collection of tees and fleece that captures the vintage vibe everyone wants this Spring. SanMar Senior Merchandiser Kara Johnson especially loves that District WashTM offers a sophisticated color palette and an elevated fabric that decorates exceptionally well. “It’s such a beautiful product,” Kara says. “The garment dye process saturates the fabric in a way that makes each piece unique.”
Available in colors like Dusk Blue, Garnet and even Cactus Rose Pink, echoing 2024’s Color of the Year Peach Fuzz, each shirt is infused with a lived-in look and feel. The tees feature a buttery soft 100% cotton fabric, while the fleece blends cotton with 20% recycled polyester.
Take It All With You
When you start planning your adventures for 2024, you’re going to need some good bags for the journey. We’ve got you covered with more than 20 new backpacks, duffels and luggage options.
Ranging from light carry-ons to checked luggage with plenty of room, these new bags are ready for anything. TravisMathew introduces 10 bags to their selection, including the massive Duration Roller, the versatile Lateral Convertible Backpack and the conveniently compact Approach Case. The new Claremont collection of bags from Mercer+Mettle includes a backpack, duffel and handled backpack, all sturdy and stylish options for anywhere the day may take you. Port Authority’s Matte Tote, Backpack, Sling and Hip Pack offer professional polish and plenty of carrying capacity.
So there’s a few of our favorites from our Spring 2024 launch, but remember to take a moment and enjoy the full spectrum of over 125 new options you’ll be able to bring to your customers. We’re looking forward to seeing how you use them in the year ahead!