Fabric Blog:

Trends to Be Thankful For

November 24, 2020

Usually, this is the time of year for food and fellowship shared with family and friends, the time to remember all the things that we’re thankful for. This year is looking a little different, but there are still plenty of reasons to give thanks. Here’s just a few on our list. Preparation “The readiness is … Continued

Meet Vicki Ostrom: Prairie Princess Trend Whisperer

July 29, 2020

In her nine years working at SanMar, Trend Editor Vicki Ostrom has held two jobs. For the first four years, she was a Senior Designer working on apparel and then five years ago she transitioned into her current role as full-time Trend Editor. She knows what it means when things are forecast to be the … Continued

What’s In the Bag: Inside an Employee Generated Content Campaign

May 19, 2020

It’s possible to create unique and engaging content that connects with your customers while working from home and social distancing. Last week, we launched a social media campaign across our channels using an Employee Generated Content strategy. Here’s how we did it and how you can do the same. (If you really just want to … Continued

New Colors For a New Year

February 11, 2020

When looking for ways to boost business in the new year, the answer might be simpler than you think. Some of the hottest trends are happening in something accessible and budget-friendly: new color additions. We’ve been listening to our customers, hearing specific requests for colors and trends and transforming this feedback into brand new styles … Continued

Big T-Shirt Moments of 2019

December 31, 2019

It’s been an exciting year for t-shirts, both here at SanMar and out in the world. As we wrap up the year and look forward to the promises of 2020, we wanted to look back at a few highlights from the past twelve months. Posi-UV Pro Tees The sun came out and so did our … Continued

Classic Blue: Pantone Color of 2020

December 24, 2019

The signature color for 2020 is a classic. Literally. For 20 years, Pantone has chosen a Color of the Year to represent the year to come, based on influences from pop culture, social trends, film, travel, art and fashion. The Pantone Color of the Year for 2020 was announced in early December, and it’s a … Continued

Gift Giving Made Easy

November 5, 2019

The end of the year is a time for coming together and feeling joy. But, sometimes, the need to think of the “perfect” gift for someone can generate stress. The 2019 Gift Giving Guide offers three curated collections to celebrate and appreciate clients, colleagues and co-workers. No matter who is on your list, there is … Continued

Snapchat: Is That Still a Thing?

September 11, 2019

Welcome to “Is That Still a Thing,” a new feature here on the Fabric Blog where we look at some of the more niche social networks and examine whether or not it would be worth investing our time and energy into growing an industry presence there. First up, we’re looking at a popular message sharing … Continued

Uniforming Evolved

August 27, 2019

Not so long ago, when you were helping to uniform a group, you found a shirt (usually only available in men’s sizes) that came in the color the customer needed. The women in the group were resigned to wear a men’s small, grin and bear it. Thankfully, business uniforming programs have evolved from those days. … Continued

Our Favorite Fall Arrivals

August 20, 2019

If you’re looking at SanMar’s 974-page 2020 Apparel, Bags and Caps catalog (or even the 60-page New Arrivals catalog) and wondering where to start, worry not — we’re here to help. We had SanMar product gurus Holly Rox and Brandon Kerr pick out a few of their favorite pieces. Here’s what they had to say. … Continued