Fabric Blog:

It’s Time to Tackle TikTok

October 26, 2021

With the trend of short-form video rapidly taking over social media and over 1 billion active users every month, it’s time to take a closer look at one of the most popular (and least understood) social media platforms available today: TikTok.

Today’s Modern Hybrid Commuter

October 19, 2021

The concept of a commute has changed for many and those changes are here to stay. Find out how adaptability, flexibility and versatility define the modern-day work environment and the styles workers are wearing now.

Workleisure Evolved

May 18, 2021

The term “workleisure” is one we’ve all come to understand on a personal level in the last year. It represents how delicate the balance between work and life has become, blending work-at-home comfort with an eye toward professionalism and style. This isn’t a new concept, but it developed considerable relevance as the Coronavirus pandemic developed. … Continued

A Tale of Two Colors: Pantone Color of the Year

December 9, 2020

At the end of every year, Pantone names a color intended to represent the year to come. 2020 has been a most unexpected year, and the color institute has responded with an unexpected choice for 2021: two colors. “A message of happiness supported by fortitude, the combination of Ultimate Gray (PANTONE 17-5104) + Illuminating (PANTONE … Continued

Trends to Be Thankful For

November 24, 2020

Usually, this is the time of year for food and fellowship shared with family and friends, the time to remember all the things that we’re thankful for. This year is looking a little different, but there are still plenty of reasons to give thanks. Here’s just a few on our list. Preparation “The readiness is … Continued

Meet Vicki Ostrom: Prairie Princess Trend Whisperer

July 29, 2020

In her nine years working at SanMar, Trend Editor Vicki Ostrom has held two jobs. For the first four years, she was a Senior Designer working on apparel and then five years ago she transitioned into her current role as full-time Trend Editor. She knows what it means when things are forecast to be the … Continued

What’s In the Bag: Inside an Employee Generated Content Campaign

May 19, 2020

It’s possible to create unique and engaging content that connects with your customers while working from home and social distancing. Last week, we launched a social media campaign across our channels using an Employee Generated Content strategy. Here’s how we did it and how you can do the same. (If you really just want to … Continued

New Colors For a New Year

February 11, 2020

When looking for ways to boost business in the new year, the answer might be simpler than you think. Some of the hottest trends are happening in something accessible and budget-friendly: new color additions. We’ve been listening to our customers, hearing specific requests for colors and trends and transforming this feedback into brand new styles … Continued

Big T-Shirt Moments of 2019

December 31, 2019

It’s been an exciting year for t-shirts, both here at SanMar and out in the world. As we wrap up the year and look forward to the promises of 2020, we wanted to look back at a few highlights from the past twelve months. Posi-UV Pro Tees The sun came out and so did our … Continued

Classic Blue: Pantone Color of 2020

December 24, 2019

The signature color for 2020 is a classic. Literally. For 20 years, Pantone has chosen a Color of the Year to represent the year to come, based on influences from pop culture, social trends, film, travel, art and fashion. The Pantone Color of the Year for 2020 was announced in early December, and it’s a … Continued